GOOGLE SEARCH ADS CERTIFICATION REVIEW EXAM TEST QUESTIONS WITH CORRECT DETAILED ANSWERS
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GOOGLE SEARCH ADS CERTIFICATION
GOOGLE SEARCH ADS CERTIFICATION REVIEW EXAM TEST QUESTIONS WITH CORRECT DETAILED ANSWERS
What can you do for variable bidding? - Answer--Increase and decrease your bids on certain audiences
Keyword Expansion - Answer--Create ad groups that target generic keywords and only show ads to certain ...
GOOGLE SEARCH ADS CERTIFICATION
REVIEW EXAM TEST QUESTIONS WITH
CORRECT DETAILED ANSWERS
What can you do for variable bidding? - Answer--Increase and decrease your bids on
certain audiences
Keyword Expansion - Answer--Create ad groups that target generic keywords and only
show ads to certain audiences
Affinity Audiences - Answer--People with intent to buy
-allows access to users that matter to you
In-Market Audiences - Answer-Tells difference between people with intent vs interest
How to reach each group indiviually - Answer--Create text ad includes "new user offer"
-Bid Higher
-Include "return offer"
Customer Relationship Management (CRM) - Answer-Help understand types of people
who have a relationship with your brand
Benefits of RLSA - Answer-Diversify audience strategy
Re-engage customers
Reach new customers
Reach based on purchase history
Reach according to lifetime value
____________ can be customized with audience signals to make searchs more efficent
- Answer-Keywords
______________ relies on your own data instead of a remarketing tag - Answer-
Customer Match
,How is optimization score instant? - Answer-Make improvements instantly by accepting
recommendations
How many recommendations does Optimization Score give you? - Answer-Over 50
What won't change optimization score ? - Answer-Renaming campaigns
What is performance Planner? - Answer-New forecasting tool that uses machine
learning to reveal the possibilities for your Google Ads campaigns
How does Performance Planner help learn? - Answer-Creates a new budget plan to
learn the best bids and budgets for your campaign to drive incremental conversions
How many times should you use Performance Planner? - Answer-Monthly
CPC (cost-per-click) - Answer-recommended average daily budget and campaign bid
scaling
Non-click conversions - Answer-To allocate budgets that drive incremental conversions,
include non-last click attribution conversions in the Include in Conversions column.
Your text ad must consist of ________________ headlines - Answer-Three
What's the best way to get their ads on each search engine? - Answer-Find a tool to
manage the ads for me: Using a search engine management platform gives you a
single interface to manage complex accounts across multiple search engines, analyze
campaigns, and automate bidding.
Search Engine Marketing - Answer-The general process includes:
An advertiser bids on keywords with the amount they are willing to pay for a user to click
an ad
The engine ranks advertisers based on their bid and relevance to the search
The best matching ad appears alongside the user's search results
Benefits of a SEM platform - Answer-Consolidated data, single interface, optimization
Ads appearing + ranking - Answer-1. An advertiser bids on keywords
2. The search engine ranks the keywords
3. The best matched ads appears alongside search results
How Google Search is used - Answer-Consumers online constantly, search in moments
of need, they use devices on the go
3 main elements on a results page - Answer-Shopping Ads: Appear based on search
terms (attention grabbing)
, Text Ads: Catchy headline, a distinguishable identifier, a variety of ad extensions
Organic Results: The set of ads following text ads, these results are offered free of
charge but appear do to relevance of the search
3 R's of Google Search - Answer-Reach: Engaging with new customers in moments of
need
Relevance: Having the right message that answers someones search
Results: Focusing on outcomes and optimizing with full transparency into what's
working then improving your campaign's performance over time
What part of her search results page would share the store's telephone number? -
Answer-The Text ad extension
Where can you show ads? - Answer-Google Searches, Youtube, NYT, etc.
Google Ads - Answer-An online advertising tool that helps businesses connect with their
customers
Benefits of Google Ads - Answer-Connect with customers when it matters, Control your
cost, Improve performance
Which of the following features would help you manage spend and avoid showing your
ad too broadly? - Answer-Create a maximum budget, pause campaign if need to re-
evaluate, control who sees your ad with targeting controls
What factors contribute to Ad Rank? - Answer-Your bid, the impact of ads formatted
enabled, the likelihood ad will get clicked, the estimated measure of how well your
website gives users who click your ads a valuable experience and how relevant your ad
is
Google Ads Auction - Answer-The system responsible for taking all these factors into
consideration and ultimately deciding your ads position and whether it'll show up at all
Google Ads Auction Steps - Answer-1. Cast a wide net to find relevant ads
2. Pare down to eligible ads only
3. Show only ads that meet the Ad Rank threshold
Making your ads seen: The influential factors - Answer-Bid: The maximum amount you
are willing to pay for a user to click on your ad and visit your site.
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