MDSE 2350 Final
"Who is the customer?" - ANS-What is the first question that a forecaster asks?
2 to 2 ½ years - ANS-Color research begins______ before it is in the consumer market.
2 years to decades - ANS-How far out do long-term forecasters predict?
A classic - ANS-Which of the following describes a style that may stay in the culmination stage
of the fashion life cycle indefinitely?
a collection of multiple brands managed by a single company but not necessarily recognized by
consumers as related - ANS-A brand portfolio is defined as:
a licensing agreement - ANS-An arrangment that grants a business partner exclusive rights to
produce or sell products under a proprietary brand name is known as: _________________.
a new fiber - ANS-Which of the following is an example of how science or technology influences
fashion?
a recession
more competition
changes in standards of living
all of the above - ANS-What kinds of economic changes might influence fashion?
A theme - ANS-Which of the following is the term used to describe a topic for a fashion forecast
that has a unifying and dominant idea?
A trend report is written based on observations, and a forecast is based on predictions -
ANS-Aspirational brands are:
A virtual fitting room - ANS-A computer system that allows someone to try on a garment to see
how it looks, without the presence of the actual garment, is:
A, B and D.
customization of merchandise for their specific customer.
higher margins
control the timing of markdowns - ANS-The advantages of owning and developing private
brands includes which of the following?
,accessories - ANS-In what market do fads occur the most?
Accessories - ANS-In which category are people more willing to try out a new fashion color?
achromatic - ANS-Black, white and grey are classified as:
All fashion ends in excess. - ANS-What is the principle in effect at stage 4, decline?
All of the above - ANS-How may pattern be added to a fabric?
all of the above - ANS-Mergers and acquisitons are more likely to be motivated by:
All of the above - ANS-Organizations that do specialized color forecasts include:
All of the above - ANS-PLM software applications include:
All of the above - ANS-Retail trends in today's marketplace include:
all of the above - ANS-The biggest issues facing retailers today are:
All of the above - ANS-The role of product developers is:
All of the above - ANS-Which of the following best describes where newness may be found in
fabrics and trim?
All of the above - ANS-Which of the following is a design principle that uses design elements in
combinations to create aesthetically pleasing looks?
All of the above - ANS-Which of the following is a type of method used for printing on materials
or textiles?
All of the above - ANS-Which of the following is a type of question a forecaster must ask during
the analysis phase to establish tempo or speed of a trend and the range of its impact?
All of the above - ANS-Which of the following is an example of where a forecaster might find
ideas to formulate the look and silhouette ideas?
All of the above - ANS-Which of the following is considered a specialty store?
All of the above - ANS-Which of the following is one of the steps in the development of a "look"
forecast?
All of the above - ANS-Which of the following is true of "Line Concept"?
, All of the above. - ANS-A well-defined color palette should take into consideration which of the
following?
all of the above. - ANS-An important reason for implementing PLM in an apparel company is
that it:
All of the above. - ANS-Which of the following is true of the HTS or Harmonized Tariff Schedule
of the United States?
All of the above. - ANS-Which of the following is true of the price point category of "designer
RTW"?
all the above - ANS-What is the purpose of assigning color names to the forecast?
all the above - ANS-Which of the following best describes the role of color in positioning apparel
products?
Analyzing performance of individual products
Automatic replenishment programs
Allocation of merchandise to individual stores based on
sell-through figures
All of the above - ANS-The computerized research method called data mining uses larger
databases and is expected to contribute heavily to information for:
Apparel and non-apparel images and sketches - ANS-Which of the following best describes the
items that should be used in the visual portion of a forecast to communicate "the look"?
Apparel supply chains today are collaborative. - ANS-Which of the following is one of the many
differences between apparel supply chains of the past and apparel supply chains of today?
apparel,non-apparel - ANS-The look section of a forecast is broken into two market segments.
What are they?
Artistic approach - ANS-Which of the following relies on creativity to access and record personal
knowledge, memory, observations, opinions, attitudes, communications, intuition, and instinct to
develop a forecast?
assortment plan - ANS-Which of the following addresses what product, how much of it, what
colors, what sizes and for what delivery will be sent to the store?
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