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MNM3714 ASSIGNMENT 02 SEMESTER 02 ANSWERS DUE 27 SEPTEMBER 2024

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Digital Marketing (MNM3714)

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University Of South Africa (Unisa)

MNM3714 ASSIGNMENT 02 SEMESTER 02 ANSWERS DUE 27 SEPTEMBER 2024 QUESTION In Assignment 1 you worked on the digital marketing plan, website and SEO for the SME. In this assignment, you will need to advise the SME on the best online advertising approach, create an e-commerce website for the SME a...

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mnm3714 assignment 02 semester 02 answers

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University of South Africa (Unisa)
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Digital Marketing (MNM3714)

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MNM3714 ASSIGNMENT 02 SEMESTER 02
DUE 27 SEPTEMBER 2024

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, MNM3714
-

MNM3714 ASSIGNMENT 02 SEMESTER 02

by
Name Student number Contact details

Date of submission:
2024-09-27

,DECLARATION
Complete and sign the following declaration.

PLAGIARISM DECLARATION FORM
Name :
Student No. :
Module code :

I declare that this assignment entitled, “___________” for “_________” is my own work
and that all the sources that I have used or quoted have been indicated and
acknowledged by means of complete references.

Signature :
Date :

-i -

, MNM3714 ASSIGNMENT 02 SEMESTER 02 DUE 27 SEPTEMBER 2024

Table of Contents
DECLARATION...................................................................................................................
1 INTRODUCTION.................................................................................................................
2 ONLINE ADVERTISING.....................................................................................................
2.1 AFFILIATE MARKETING.............................................................................................
2.2 INFLUENCER MARKETING........................................................................................
2.3 VIRAL MARKETING.....................................................................................................
2.4 RECOMMENDED APPROACH FOR LEN-ALK: VIRAL MARKETING.......................
2.5 PRACTICAL RECOMMENDATIONS FOR IMPLEMENTING VIRAL
MARKETING...........................................................................................................
2.5.1 Create Engaging and Shareable Content.............................................................
2.5.2 Leverage Social Media Platforms.........................................................................
2.5.3 Utilize Influencers for Viral Content.......................................................................
2.5.4 Incorporate Incentives...........................................................................................
2.5.5 Monitor and Adapt.................................................................................................
2.5.6 Capitalize on Current Events or Trends................................................................
3 E-COMMERCE WEBSITE..................................................................................................
3.1 KEY FUNCTIONAL WEB PAGES FOR LENYORA ALKALINE'S E-
COMMERCE WEBSITE..........................................................................................
3.2 DESCRIBE EACH PAGE THAT YOU HAVE CREATED FOR THE SME AND
EXPLAIN YOUR DESIGN REASONING................................................................
3.3 DISCUSS THE CONSIDERATIONS AND STRATEGIES YOU WOULD
ADVISE THE SME TO IMPLEMENT TO ENSURE AN OPTIMAL USER
EXPERIENCE ON MOBILE DEVICES...................................................................
4 MOBILE MARKETING......................................................................................................
4.1 PRACTICAL RECOMMENDATIONS FOR LEVERAGING MOBILE
MARKETING CHANNELS TO MAXIMISE SME EXPOSURE AND REACH.......
4.2 INTEGRATING AUGMENTED REALITY INTO MOBILE MARKETING:
ENHANCING SME CUSTOMER EXPERIENCE WITH PRACTICAL
EXAMPLES...........................................................................................................
5 CONCLUSION..................................................................................................................
6 LIST OF REFERENCES...................................................................................................

- ii -

, MNM3714 ASSIGNMENT 02 SEMESTER 02 DUE 27
SEPTEMBER 2024

1 INTRODUCTION
Online advertising is a dynamic and essential component of modern business strategies,
enabling companies to reach and engage with their target audiences through various
digital platforms. In this section, we explore three prevalent forms of online advertising
affiliate marketing, influencer marketing, and viral marketing each offering distinct benefits
for businesses looking to expand their visibility and drive sales. These strategies not only
leverage partnerships and social media influence but also capitalize on the power of user
engagement to amplify brand awareness. For Len-Alk, a small enterprise with limited
resources, viral marketing emerges as the most cost-effective and impactful approach.
This section will provide practical recommendations on how Len-Alk can implement viral
marketing to maximize brand exposure and effectively communicate the health benefits of
its alkaline water products. Additionally, key considerations for optimizing the user
experience on the company's e-commerce website will be discussed to ensure seamless
interactions across all devices.

2 ONLINE ADVERTISING

2.1 AFFILIATE MARKETING

involves a partnership between a business (merchant) and an individual or company
(affiliate) where the affiliate promotes the business's products or services on their platform
in exchange for a commission on any resulting sales or leads. This approach is
performance-based, meaning the affiliate only gets paid when a desired action, such as a
purchase, occurs (Du Toit, Bothma, & Gopaul, 2020).

2.2 INFLUENCER MARKETING

is a strategy that leverages individuals with a significant following on social media
platforms to promote a brand or product. Influencers can sway their audience's purchasing
decisions due to their established credibility and relationship with their followers.

-1-

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