MKT 415 Quiz 6 Complete Solutions
The two most common legal systems that exist in the world today are?
Civil law and common law
Strategic and comparative advantage should both be critically evaluated when developing international
marketing campaigns and global supply chains. Which is the be...
MKT 415 Quiz 6 Complete Solutions
The two most common legal systems that exist in the world today are?
Civil law and common law
Strategic and comparative advantage should both be critically evaluated when developing international
marketing campaigns and global supply chains. Which is the best approach?
Focus on both strategic advantage and comparative advantage
__________ is/are being stressed more and more in ocean transportation. Basically, greater public
awareness is driving demand for industries to adopt the principles of corporate social responsibility
(CSR).
Environmental sustainability
What type of distribution center is referred to in this example? The __________ in Stockholm receives
product shipments from four plants and then creates specific assortments for each retailer in the four
countries.
Cross-dock distribution center
This competitive globalization driver focuses on issues related to the more trade there is between
countries, the more competitors in different countries interact with each other.
High exports and imports
How much of its total assets does the average multinational corporation have in total inventory?
15 percent
The competitive globalization drivers include all of the following except
Research and development (R&D)
Alignment between the government globalization drivers and the market, cost, and competitive
globalization drivers is
Not important to achieve superior global performance
Alignment between the cost globalization drivers and the market, government, and competitive
globalization drivers is
Not important to achieve superior global performance
In the context of competitive globalization drivers, when we talk about their differing backgrounds
spurring different objectives and approaches, we refer to
Competitors from different continents
, As the name would suggest, a __________ transaction requires the buyer to provide payment upfront
before the shipment of the products has been made.
Cash in advance
Alignment between the competitive globalization drivers and the market, cost, and government
globalization drivers is
Not important to achieve superior global performance
__________ is/are also affected moderately by cost drivers, but not as intensely as __________ and the
last mile of the chain. Which are the correct additions to the sentence?
Logistics and operations; purchasing
This market globalization driver represents the extent to which customers in different countries want
the same things in the product or service category that defines an industry.
Common customer needs and tastes
__________ is a complex network of interrelated and interacting elements that combine to resist, fend
off, or withstand unauthorized acts that are designed to cause intentional harm or damage to a supply
chain.
Security management system
International marketing strategy for a multinational corporation depends on effective use and
integration of global supply chains within the strategy but also global value chains. Which statement is
true?
Global value chains encompass a broader set of activities than global supply chains.
Emerging markets generally refer to countries where business activities or populations are in the
process of rapid growth and where industrialization is occurring. A number of implications for
international marketing and global supply chains are tied to the "emergence" of emerging markets.
Which of the following is not true?
Emerging markets have become much more structurally sound legally. Law enforcement has far fewer
problems enforcing the infrastructure needed to operate efficiently
Government globalization drivers are a part of which component of the Global Strategy Framework?
Industry
SM, ™, and ® are all known as what?
Trademarks
Within the global supply chain management segments of the course, there are a number of core
strategic functions, activities, and coordination mechanisms. Which set of core functions is the most
critical as the overview framework for companies' global supply chains?
Logistics, purchasing, operations, and market channels
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