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COM3706 Assignment 3 (PORTFOLIO) Semester 2 - DUE 17 October 2024

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COM3706
ASSIGNMENT 3 PORTFOLIO 2024
UNIQUE NO. 183033
DUE DATE: 31 OCTOBER 2024

, COM3706

Assignment 3 Portfolio Semester 2 2024

Unique Number:

Due Date: 17 October 2024

Communication Research

Table of Contents
Topic ............................................................................................................................................................ 2
The Role of The Daily News in Shaping Public Perception of Political Events in 2024........ 2
1. INTRODUCTION ................................................................................................................................... 2
2. RESEARCH PROBLEM STATEMENT............................................................................................. 2
3. SUBPROBLEMS ................................................................................................................................... 3
4. LITERATURE REVIEW ........................................................................................................................ 3
5. THEORETICAL FRAMEWORK .......................................................................................................... 4
6. RESEARCH DESIGN ........................................................................................................................... 5
7. PRESENTATION AND INTERPRETATION OF FINDINGS.......................................................... 6
7.1 Leading Political Stories in The Daily News........................................................................... 6
7.2 Space Occupied by Political Stories........................................................................................ 6
7.3 Location and Number of Political Stories............................................................................... 6
7.4 Angle Taken in Presenting Political Stories........................................................................... 7
7.5 Most Featured Voices in Political Stories............................................................................... 7
7.6 Use of Images to Convey the Message................................................................................... 7
8. DISCUSSION OF THE FINDINGS..................................................................................................... 8
9. LIMITATIONS OF THE STUDY.......................................................................................................... 8
10. ETHICAL CONSIDERATIONS......................................................................................................... 8
11. CONCLUSION ..................................................................................................................................... 9
References ............................................................................................................................................... 10
Appendix .............................................................................................................................................. 11

, Topic

The Role of The Daily News in Shaping Public Perception of Political Events in
2024

1. INTRODUCTION

The role of newspapers in shaping public perception is critical in a democratic society,
where informed citizens are essential for effective governance. This research examines
how The Daily News influences public attitudes toward political events in 2024. The
selection of The Daily News is significant due to its wide readership and its historical
reputation for comprehensive political coverage. This study aims to investigate the
patterns of political reporting in the newspaper, focusing on the agendas set by the
editorial choices made in news coverage. By analyzing various dimensions, such as the
themes, tone, and frequency of political stories, the research seeks to uncover how
these elements contribute to shaping readers' perceptions and opinions. Understanding
the agenda-setting role of The Daily News will provide insights into the broader
implications of media influence on political discourse and public opinion formation,
particularly in a time of rapid political change and polarization.

2. RESEARCH PROBLEM STATEMENT

This research aims to investigate how The Daily News shapes public perception of
political events during the year 2024. Specifically, it addresses the central question:
How does the newspaper's coverage influence readers' understanding and
interpretation of significant political issues? This problem is significant as media
representations can significantly impact public attitudes and political behavior. By
exploring the framing of political news, the frequency of coverage, and the narratives
presented, this study seeks to illuminate the role of The Daily News in agenda-setting
and its potential implications for democratic engagement and informed citizenship.

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