Market Motive PPC practitioner test UPDATED ACTUAL Exam Questions and CORRECT Answers
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Market Motive PPC practitioner test
UPDATED ACTUAL Exam Questions and
CORRECT Answers
Which of the following is NOT one of the three R's of Pay Per Click advertising:
-Reach
-Relevance
-ROI
-Research - CORRECT ANSWER- Research
Which of the following is NOT a stage in the buying cycle:
Market Motive PPC practitioner test
UPDATED ACTUAL Exam Questions and
CORRECT Answers
Which of the following is NOT one of the three R's of Pay Per Click advertising:
-Reach
-Relevance
-ROI
-Research - CORRECT ANSWER- ✔✔Research
Which of the following is NOT a stage in the buying cycle:
-Awareness
-Learn
-Sell
-Shop - CORRECT ANSWER- ✔✔Sell
If you have a PPC ad that states "We have the best music toys ever made," which would be
the most appropriate landing page for this ad:
-A category page for musical toys
-An individual product page for a musical toy
-A toy company's home page
-A landing page with a funny music video promoting toy products - CORRECT ANSWER-
✔✔A category page for musical toys
When taking into account the "psychology of search," which of the following is most true:
-People use search to browse the internet
-People think that all ads are irrelevant
-People think in concepts, not words
-People are only willing to search once - CORRECT ANSWER- ✔✔People think in
concepts, not words
, Which of the following best describes how c-level executives view information they find
online:
-They trust the internet more than their personal network of individuals
-They trust print mediums more than digital forms of information
-They trust radio and television more than the internet
-They do not trust the internet as a reliable source for information - CORRECT ANSWER-
✔✔They trust the internet more than their personal network of individuals
Generally speaking, which type of keyword should attract the most qualified traffic?
-Exact match
-Phrase match
-Broad match
-Modified broad match
-There is no correlation between match types and qualified traffic - CORRECT ANSWER-
✔✔Exact match
Which of the following is the most common type of search query?
-Transactional
-Informational
-Navigational
-Ambiguous - CORRECT ANSWER- ✔✔Informational
A navigational search query is most closely defined by which of the following:
-Someone who already knows the specific page or site they want to visit.
-Someone trying to find all the businesses that can solve an individual need.
-Someone trying to find correct driving directions to a non-ecommerce site location.
-Someone who already knows the specific product they want to purchase. - CORRECT
ANSWER- ✔✔Someone who already knows the specific page or site they want to visit.
Which of the following types of query is the easiest to monetize:
-informational
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