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What's the main goal of the Google Ads Performance Planner tool? It helps you forecast and determine your budgets, while also improving your return on investment. How often is it recommended to repeat the budget planning process? Monthly It's best practice to separate campaigns with differe...

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google, Google Search Ads
Certification, Google Ads Search
Certification Questions and Correct
Answers the Latest Update
What's the main goal of the Google Ads Performance Planner tool?

✓ It helps you forecast and determine your budgets, while also improving your return
on investment.



How often is it recommended to repeat the budget planning process?

✓ Monthly



It's best practice to separate campaigns with different marketing objectives into

different Performance Planner plans, so that spend is not reallocated between

two different marketing budgets or objectives.

✓ True



Which of the following is a core benefit of Google Ads automated bidding?

✓ Auction-time bidding



Why do search ad extensions matter?FALSE

✓ They increase engagement and influence ad quality



You operate many retail stores and want potential customers to see the

distance from their location to your stores.
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✓ Location extension



You're interested in directing people to specific pages on your website.

✓ Sitelink extension



You're focused on driving phone calls to your business.

✓ Call extension



You want to describe the features of a specific product your business offers

before customers click on the ad.

✓ Structured snippets



What are the three main factors that determine ad quality?

✓ Expected clickthrough rate, landing page experience, and ad relevance



Which attributes describe a good landing page experience?

✓ Relevant and original content
✓ Easy to navigate
✓ Transparency about your business



Which are the three required parts of a text ad?

✓ Headline, description, and URL



How many ads should be implemented per ad group?



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✓ Three to five



How does Google Ads generate responsive search ads? FALSE

✓ Google Ads mixes and matches headlines and description lines that have been
provided



What is the key value proposition of Google Search campaigns?

✓ Show your ads when a customer is searching for your product or service



Arrange the items below in order of hierarchy, beginning with the top level.

✓ Account
✓ campaign
✓ ad group
✓ ad



Which two people might see an ad with the keyword +black +shirt (set as broad

match modifier)?

✓ Someone searching for the term I want to buy a black shirt

✓ Someone searching for the term black button shirt



Which part of a Search ad isn't automatically generated by Dynamic Search

Ads?

✓ Description line




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Optimization Score is made up of over 50 recommendations to optimize Search

campaigns.

✓ True



Which of the following factors wouldn't change an account's optimization score?

✓ Renaming campaigns



Which of the following can be customized with audience signals to make Search

campaigns more efficient?

✓ Keywords



True or false? Affinity Audiences allows advertisers to reach people who're

actively researching and intending to buy the products or services they offer.

✓ True



If an advertiser doesn't want to add remarketing tags to a website, why would

Customer Match be a good fit for them?

✓ Customer Match relies on your own data instead of a remarketing tag.



Benefits of Google Ads




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