MKTG 2500 FINAL EXAM STUDY GUIDE EXAM QUESTIONS AND ANSWERS WITH VERIFIED SOLUTIONS
1 keer bekeken 0 keer verkocht
Vak
MKTG 2500
Instelling
MKTG 2500
MKTG 2500 FINAL EXAM STUDY GUIDE EXAM QUESTIONS AND ANSWERS WITH VERIFIED SOLUTIONS
Do most producers sell their goods directly to final users?
Yes
Which of the following would be considered an upstream partner in a company's supply chain?
A firm that provides technical expertise in the produ...
mktg 2500 final exam study guide exam questions an
Geschreven voor
MKTG 2500
Alle documenten voor dit vak (59)
Verkoper
Volgen
AcademicSuperScores
Ontvangen beoordelingen
Voorbeeld van de inhoud
MKTG 2500 FINAL EXAM STUDY GUIDE EXAM QUESTIONS AND
ANSWERS WITH VERIFIED SOLUTIONS
Do most producers sell their goods directly to final users?
Yes
Which of the following would be considered an upstream partner in a company's
supply chain?
A firm that provides technical expertise in the production of a product
Introducing intermediaries into a distribution chain increases the number of
direct channel transactions between a manufacturer and its customers. T/F
False
Which of the following is true of a vertical marketing system?
It has one channel member owning all the other channel members or has contracts with
all other channel members
Which of the following is true of a conventional distribution channel?
It has each channel member acting as a separate business unit trying to maximize its
own profits.
Victoria's Closet, a manufacturer of bohemian-style clothing and accessories,
sells its products through its online web site, a catalog, and specialty boutiques
that target women. Which kind of channel arrangement does Victoria's Closet
employ to distribute its products?
Multichannel distribution system
,Managing upstream and downstream value-added flows of materials, final goods,
and related information among suppliers, the company, resellers, and final
consumers is known as ______________________
Supply Chain Management
A _________________ is made up of a company, its suppliers, distributors, and,
ultimately, customers who "partner" with each other to improve the performance
of the entire system.
Value delivery network
Kevin Pinker is a freelance computer programmer who writes computer
algorithms for companies such as SoftStar and BlueHill. SoftStar and BlueHill use
these algorithms to make specific programs based on online market research.
These programs are then sold to the online retailer, Abundon, which then sells
them to individual consumers and businesses. Which of the following is a
marketing intermediary in this chain?
Abundon
More than 80 percent of McDonald's restaurants worldwide are owned and
operated by franchises. This illustrates a ________________________ marketing
system.
Contractual Vertical
A channel arrangement in which two or more companies at one level join together
to follow a new marketing opportunity is referred to as a
__________________________
Horizontal marketing system
, Which of the following is true of an intensive distribution strategy?
It strives to make products available where and when consumers want them
The goal of any logistics system should be to maximize sales, not profits. T/F
False
Changes in technology and the explosive growth of direct and online marketing
are having a profound impact on the nature and design of marketing channels.
One major trend is toward __________ insofar as product or service producers
cut out intermediaries and go directly to final buyers or when radically new types
of channel intermediares displace traditional ones.
Disintermediation
High-end luxury brands like Bentley for cars, Louis Vuitton for handbags, and
Rolex for watches use ________ distribution, giving a limited number of dealers
the sole right to sell products in a specified geographic territory.
Exclusive
Grace and her fiance visit several furniture stores in and around their hometown
of Milwaukee. They use their smartphones to capture information about
manufacturers and pricing, and ultimately decide to purchase their favorite items
online. This is referred to as ___________
Showrooming
_________ includes all the activities involved in selling goods and services to
those buying them for resale or business use.
Wholesaling
Voordelen van het kopen van samenvattingen bij Stuvia op een rij:
√ Verzekerd van kwaliteit door reviews
Stuvia-klanten hebben meer dan 700.000 samenvattingen beoordeeld. Zo weet je zeker dat je de beste documenten koopt!
Snel en makkelijk kopen
Je betaalt supersnel en eenmalig met iDeal, Bancontact of creditcard voor de samenvatting. Zonder lidmaatschap.
Focus op de essentie
Samenvattingen worden geschreven voor en door anderen. Daarom zijn de samenvattingen altijd betrouwbaar en actueel. Zo kom je snel tot de kern!
Veelgestelde vragen
Wat krijg ik als ik dit document koop?
Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.
Tevredenheidsgarantie: hoe werkt dat?
Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.
Van wie koop ik deze samenvatting?
Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper AcademicSuperScores. Stuvia faciliteert de betaling aan de verkoper.
Zit ik meteen vast aan een abonnement?
Nee, je koopt alleen deze samenvatting voor €10,74. Je zit daarna nergens aan vast.
