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ETS EXAM STUDY GUIDE QUESTIONS & ANSWERS 2024/2025

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ETS EXAM STUDY GUIDE QUESTIONS &
ANSWERS 2024/2025

When a firm considers external factors during a SWOT analysis, which of the following factors would they
consider?

A. The political and economic landscape

B. Personnel at company headquarters

C. Production failures at their overseas subsidiary

D. The makeup of the firm's board of directors - ANSWERSA. The political and economic landscape

Which of the following is a disadvantage of using social media for marketing?

A. It is impersonal.

B. It primarily provides static content.

C. It does not provide information in a timely manner.

D. It is largely user controlled. - ANSWERSD. It is largely user controlled.

Which of the following is true of advertising in the new marketing communications model?

A. Advertisers are trying to boost print media advertising to counter the rise of digital media.

B. Advertisers are spending more money on mass-media marketing techniques like network television.

C. Advertisers are using highly targeted media to reach smaller customer segments with personalized,
interactive messages.

D. Advertisers are use more broadcasting techniques to reach target customers. - ANSWERSC.
Advertisers are using highly targeted media to reach smaller customer segments with personalized,
interactive messages.

,In a promotion mix, ________ involves personally connecting with carefully targeted individual
consumers to both obtain an immediate response and cultivate lasting customer relationships.

A. direct marketing

B. advertising

C. public relations

D. predictive analytics - ANSWERSA. direct marketing

Information collected from online databases on the Internet is an example of ________ data.

A. primary

B. secondary

C. first-hand

D. experimental - ANSWERSB. secondary

Which of the following is an example of upward communication?

A. A manual with a listing of company policy

B. A memo exchanged between two C-level employees

C. A suggestion box in the break room

D. An interactive pitch to a potential new client - ANSWERSC. A suggestion box in the break room

When a customer purchases an item using a heuristic such as "I bought this last time" or "price equals
quality", they are deploying minimal purchasing effort. Which of the following items would the customer
most likely be buying in this instance?

A. Heterogeneous Shopping Product

B. Convenience Product

C. Specialty Product

D. Unsought Product - ANSWERSB. Convenience Product

Which of the following is an example of consumer-generated marketing?

A. BMW's use of brand-related videos posted on video-sharing Web sites by its customers

,B. Nike's Nike Plus Web site which helps its customers to customize their shoes

C. Toyota's Facebook page which provides information about its upcoming cars to its customers

D. Neiman Marcus's InCircle Rewards program for its best customers - ANSWERSA. BMW's use of brand-
related videos posted on video-sharing Web sites by its customers

During a firm's strategic planning process, which of the following steps comes last?

A. Tactics

B. Strategy

C. Mission

D. Vision - ANSWERSA. Tactics

Performing a _____________ is an effective tool as a manager because it seeks improvements that lead
to either a better product or a product made more economically.

A. Economic Order Quantity

B. SWOT Analysis

C. Value Analysis

D. Marketing ROI - ANSWERSC. Value Analysis

Which of the following is an example of cause-related marketing?

A. a firm selling groceries without using retail outlets

B. a firm selling energy drinks and relying on social media

C. firm selling low-cost health insurance through online sites

D. a firm selling electronics and giving a percentage of sales to charity - ANSWERSD. a firm selling
electronics and giving a percentage of sales to charity

Which of the following is most likely an advantage of social media marketing?

A. Social media marketing is targeted and personal.

B. Social media campaign results are easily measured.

C. Social networks are largely marketer controlled.

, D. Social media campaigns are simply implemented and rarely backfire. - ANSWERSA. Social media
marketing is targeted and personal.

Apollo, the market leader in high-resolution cameras and lenses is known for its quality and customer
service. Apollo markets its vast range of cameras, lenses, and camera accessories directly to final
consumers who belong to a broad group of demographic segments. By doing so, Apollo avoids all
intermediaries and provides consumers with their products at the most competitive prices. Apollo falls
under the ________ online marketing domain.

A. B2C

B. B2B

C. C2C

D. C2B - ANSWERSA. B2C

When purchasing agents engage into contracts with suppliers for quantity orders, which of the following
factors are generally not considered?

A. Buying agents for large corporations usually demand lower prices and a quantity discount

B. Corporate buyers demand tight delivery schedules

C. Buyers are more influenced by emotional appeals rather than economic appeals

D. Buyers are more influenced by economic appeals rather than emotional appeals - ANSWERSC. Buyers
are more influenced by emotional appeals rather than economic appeals

Indy Unique Inc. makes car parts for engine manufacturers. In the US, the company sells to body shops
that repair everyday sedans and SUVs experiencing problems. In Europe, Indy Unique sells to new car
manufacturers who are assembling new vehicles off the line. What type of segmentation approaches is
Indy Unique Inc. taking in this scenario?

A. Demographic and Situational

B. Behavioral and Demographic

C. Geographic and Behavioral

D. Demographic and Geographic - ANSWERSC. Geographic and Behavioral

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