Samenvatting
Samenvatting Professioneel handelen: vastgoedmarketing
samenvatting professioneel handelen: vastgoedmarketing 2024/ 2025 Docenten: Barbara Van Camp en Filip Weyers Alle powerpoints, theorie, podcasts en gastcolleges
[Meer zien]Voorbeeld 4 van de 74 pagina's
Voorbeeld 4 van de 74 pagina's
In winkelwagen
Voorbeeld van de inhoud
20242025
Professioneel handelen:
vastgoedmarketing
HOGENT
MONA DE SY
,INHOUDSOPGAVE
Vastgoedmarketing......................................................................................................................................... 4
Wat is vastgoed? ................................................................................................................................................. 4
Wat is marketing? ............................................................................................................................................... 4
Vastgoedmarketing ............................................................................................................................................. 5
STP-model ....................................................................................................................................................... 5
Online sterk als vastgoedmakelaar ............................................................................................................... 10
Sociale media marketing ............................................................................................................................... 10
Marketing qualified leads & buyer persona................................................................................................... 10
MQL ................................................................................................................................................................... 10
Marketing & sales funnel .................................................................................................................................. 11
Indentificatieproces van MQL............................................................................................................................ 12
Buyer persona ................................................................................................................................................... 12
Wat is artificiële intelligentie ........................................................................................................................ 13
Toepassingen..................................................................................................................................................... 13
AI ....................................................................................................................................................................... 14
Is het AI of niet?................................................................................................................................................. 16
Verwante gebieden van AI ................................................................................................................................ 17
De relaties tussen AI, machinaal leren en verwante gebieden .......................................................................... 19
AI in vastgoed .................................................................................................................................................... 19
March: AI-gedreven commercieel vastgoed matching ................................................................................. 19
Virtuele rondleidingen en chatbots............................................................................................................... 20
Voorspellend onderhoud .............................................................................................................................. 20
Risicoanalyse en verzekeringen..................................................................................................................... 20
Proptech: digitalisering van vastgoedbeheer ................................................................................................ 20
De toekomst van vastgoed met AI .................................................................................................................... 21
AI-revolutie in de vastgoedsector: GPT, Gemini, DALL-E 3 en Midjourney ........................................................ 21
GPT: De kracht van natuurlijke taalverwerking in vastgoed ......................................................................... 21
Gemini: Multimodale analyse voor vastgoedbeoordeling ............................................................................ 21
DALL-E 3: Visuele transformatie in vastgoedmarketing ................................................................................ 22
Midjourney: Artistieke visie in vastgoedpresentatie..................................................................................... 22
Integratie van AI-technologieën in de vastgoedworkflow ............................................................................ 23
Uitdagingen en ethische overwegingen ........................................................................................................ 23
Toekomstperspectief: De AI-gedreven vastgoedmarkt ..................................................................................... 24
Podcast: employer branding & innovatie en disruptie in de vastgoedmarkt .................................................. 25
Podcast CIB ................................................................................................................................................... 27
Gastcollege 1: Hooox .................................................................................................................................... 28
1
, A.I. zal vastgoed niet veranderen? .................................................................................................................... 28
Hooox, keep reinventing yourself ...................................................................................................................... 28
What is real estate marketing? ......................................................................................................................... 29
Pitch voorbeeld .................................................................................................................................................. 30
Gastcollege 2: Revive .................................................................................................................................... 31
Nabespreking gastcollege revive ....................................................................................................................... 38
Gastcollege 3: Alfabet - De revolutie van AI & marketing binnen de vastgoedsector ..................................... 41
AI ....................................................................................................................................................................... 41
ERA James ......................................................................................................................................................... 42
ERA brand wizard ......................................................................................... Fout! Bladwijzer niet gedefinieerd.
ERA waardebepaling ......................................................................................................................................... 43
Virtual staging ................................................................................................................................................... 43
Video first .......................................................................................................................................................... 43
Werfopvolging ................................................................................................................................................... 44
Copy writing ...................................................................................................................................................... 44
Trends ................................................................................................................................................................ 45
Gastcollege 4: Nils Upgrade Estate ................................................................................................................ 46
Vastgoedmarketing ........................................................................................................................................... 47
Marketing strategie ....................................................................................................................................... 47
Doelgroep ...................................................................................................................................................... 48
Netwerk, beleving, samen, ervaring.............................................................................................................. 49
Brand guidelines ............................................................................................................................................ 50
Kanalen? ........................................................................................................................................................ 51
Online versus offline ..................................................................................................................................... 51
De kracht van content ................................................................................................................................... 51
Uitdaging van content ................................................................................................................................... 52
Marketingimplentatie ................................................................................................................................... 52
Bespreking gastcollege ...................................................................................................................................... 53
Gastcollege 5: Dewaele ................................................................................................................................. 54
Wie is Dewaele vastgoedgroep? ....................................................................................................................... 54
Future marketing in the real estate market ...................................................................................................... 55
Gastcollege 6: Axel Leenaerts........................................................................................................................ 56
Voorbereiding verkoop ...................................................................................................................................... 56
Waardebepaling ............................................................................................................................................ 56
Verkoopopdracht .......................................................................................................................................... 57
Dossierstukken .............................................................................................................................................. 57
Marketing .......................................................................................................................................................... 57
2
, Professionele fotografie ................................................................................................................................ 58
Renders ......................................................................................................................................................... 58
AI beelden ..................................................................................................................................................... 58
Staging ........................................................................................................................................................... 58
Platformen .................................................................................................................................................... 58
Andere marketing ......................................................................................................................................... 59
Welke marketingtools inzetten? ................................................................................................................... 60
Verkopen ........................................................................................................................................................... 60
Potentiële koper heeft interesse ................................................................................................................... 60
Verkocht ........................................................................................................................................................ 61
Aftersale ............................................................................................................................................................ 61
Gastcollege 7: Digital Leader ......................................................................................................................... 62
Google ............................................................................................................................................................... 62
Google bedrijfsprofiel.................................................................................................................................... 62
Reviews ......................................................................................................................................................... 62
Social media ...................................................................................................................................................... 63
Social media funnel ....................................................................................................................................... 65
Adverteren via social media .......................................................................................................................... 65
Organisch groeien op social media ............................................................................................................... 66
Buyer persona ................................................................................................................................................... 66
E-mail marketing ............................................................................................................................................... 66
Website ............................................................................................................................................................. 67
Gastcollege 8: Cushland & Wakefield ............................................................................................................ 68
BIDS ................................................................................................................................................................... 70
Lead generation ................................................................................................................................................ 70
Client relationship ............................................................................................................................................. 72
People ................................................................................................................................................................ 72
Examen ......................................................................................................................................................... 72
3
Voordelen van het kopen van samenvattingen bij Stuvia op een rij:
√ Verzekerd van kwaliteit door reviews
Stuvia-klanten hebben meer dan 700.000 samenvattingen beoordeeld. Zo weet je zeker dat je de beste documenten koopt!
Snel en makkelijk kopen
Je betaalt supersnel en eenmalig met iDeal, Bancontact of creditcard voor de samenvatting. Zonder lidmaatschap.
Focus op de essentie
Samenvattingen worden geschreven voor en door anderen. Daarom zijn de samenvattingen altijd betrouwbaar en actueel. Zo kom je snel tot de kern!
Veelgestelde vragen
Wat krijg ik als ik dit document koop?
Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.
Tevredenheidsgarantie: hoe werkt dat?
Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.
Van wie koop ik deze samenvatting?
Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper monadesy. Stuvia faciliteert de betaling aan de verkoper.
Zit ik meteen vast aan een abonnement?
Nee, je koopt alleen deze samenvatting voor €8,16. Je zit daarna nergens aan vast.
Is Stuvia te vertrouwen?
4,6 sterren op Google & Trustpilot (+1000 reviews)
Afgelopen 30 dagen zijn er 56326 samenvattingen verkocht
Opgericht in 2010, al 14 jaar dé plek om samenvattingen te kopen