Chapter 0. Introduction to Social Media Skills
Chapter 1: Social Media Skill 1: Social Media Marketing... (Marketing is dead, long live marketing)
Chapter 2: Social Media Skill 2: Making a social media marketing strategy & plan – do it yourself (with help of AI)
Chapter 3: Social Media S...
,Chapter 0: Introduction to Social Media Skills
Why do we need to talk about social media?
Social media is a powerful tool that requires thoughtful and informed usage. It is essential
to reflect on why we engage with it, as understanding our motivations and behaviors can
lead to more intentional and effective use.
Key questions to consider include:
➢ Why am I posting this content?
➢ Does online activity have lasting consequences?
➢ What personal triggers influence my reactions online?
➢ How is this content relevant to me or my audience?
➢ How does social media intersect with education and professional contexts?
By addressing these questions, we can use social media more wisely, both personally
and professionally.
Rania El Ghalbzouri 2
IBT 3 2024-2025
,The Golden Circle (https://www.youtube.com/watch?v=v_pULAsbR0c)
Simon Sinek’s "Start With Why" introduces the Golden Circle, a framework that explains
why some organizations and leaders inspire while others do not. The key concept is that
successful communication and leadership stem from addressing three core levels:
➢ What – What a company or person does (their product or service).
➢ How – How they do it (unique process or values).
➢ Why – The purpose, belief, or cause that drives them. This is not profit but the
deeper reason for existence.
Sinek emphasizes that most people and organizations communicate from the outside
in (starting with "What"). However, inspired leaders and organizations communicate
from the inside out—beginning with "Why."
Example: Apple
➢ Most companies market their products with features and benefits: “We make great
computers. They’re beautifully designed. Want to buy one?”
➢ Apple starts with their "Why": “We believe in challenging the status quo and thinking
differently. Our products are beautifully designed, simple, and user-friendly. We just
happen to make great computers. Want to buy one?”
This approach resonates emotionally and aligns with people’s beliefs, leading to loyalty
and trust. People don’t buy what you do; they buy why you do it.
The Science Behind It
Sinek ties this to brain function:
➢ The limbic brain governs decision-making and emotions but lacks language, which is
why decisions often “feel right.”
➢ Communicating "Why" connects directly to this part of the brain, influencing behavior
on a deeper level.
Conclusion
Knowing and communicating your "Why" fosters loyalty, trust, and inspiration, enabling
leaders to connect with people and drive lasting engagement.
Rania El Ghalbzouri 3
IBT 3 2024-2025
, Because social Media is a good tool to show who you are
Social media is a valuable tool for self-expression, allowing users to showcase their
authenticity and sincerity. However, truly being present online requires intentionality and
effort. Key principles for effective engagement include:
➢ Be sincere: Share content that genuinely reflects your thoughts and values.
➢ Be authentic: Present yourself honestly, without pretense.
➢ Be present: Engage thoughtfully, not passively.
Because ut being present is not as easy as it seems... How can you accomplish
that? (https://youtu.be/xHSHGGqQExw)
Olivia Fox Cabane, author of The Charisma Myth, emphasizes the importance of
cultivating authenticity and presence as essential components of effective
communication and leadership, both online and offline.
She explains that presence is the foundation of charisma and is essential for building
trust and connection. It’s the ability to be fully engaged and attentive in the moment.
When people aren't fully present in conversations, their delayed reactions or glazed
expressions can feel inauthentic, quickly undermining trust and charisma. People notice
when you're not fully listening.
Techniques to Enhance Presence:
1. Focus on your toes – Briefly directing attention to the sensations in your toes
grounds you physically and brings you back to the moment.
2. Notice eye colors – Observing the intricate colors in someone’s eyes keeps you
engaged and creates deep, meaningful eye contact.
These simple practices can significantly enhance your charisma by fostering genuine
presence.
Because the speed of Social Media
Social media’s rapid pace and widespread reach make it crucial to understand its impact.
While you can control how a story starts, its trajectory, speed, and consequences are
often unpredictable.
Permanence of online actions: Once shared, content remains accessible and may have
lasting effects.
Rania El Ghalbzouri 4
IBT 3 2024-2025
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