Brand Management (D0R42a)

This document contains a summary of all lectures and papers (including guest lectures) from a semester-long master program course, at the end mock questions are included together with the answers and quiz questions that took place during class are included.

A compact summary of the main terms / concepts per chapter complemented by the main studies and their findings per chapter. Focused on key terms (not all terms!)

Samenvatting Brand Management aan KULeuven, geschreven in 2022-2023, vak wordt gegeven door A. Edeling Vakcode : D0R42a

Summary brand management taught by Alexander Edeling, including guest lectures. I achieved 16/20 by studying this summary.