Brand Management (D0R42a)

A compact summary of the main terms / concepts per chapter complemented by the main studies and their findings per chapter. Focused on key terms (not all terms!)

This document contains a summary of all lectures and papers (including guest lectures) from a semester-long master program course, at the end mock questions are included together with the answers and quiz questions that took place during class are included.

Samenvatting Brand Management aan KULeuven, geschreven in 2022-2023, vak wordt gegeven door A. Edeling Vakcode : D0R42a

Summary brand management taught by Alexander Edeling, including guest lectures. I achieved 16/20 by studying this summary.