Introduction to marketing - Samenvattingen en Aantekeningen

Summary of all the lectures for the course Introduction to Research in Marketing. Not in a bullet-list type of way so you have to figure everything out yourself, but in clear, concise language. This file contains all the material discussed in the lectures and web clips.

Good summary including everything you need

Class: European Business Topics Lecturer: Jan Jonckheere Phase: Year 1 – Semester 1 Content: Introduction to the European Union (handwritten) - Internal and external comparisons of Europe (handwritten) - The functioning of the EU, the single market, and the single currency (handwritten) - Marketing in Europe and European non-marketing strategy - Brexit and expansion of the EU (word) - Country studies: Russia and Eastern Europe (word) - Entrepreneurship and trade with the EU (word) - The fu...

Introduction to Business (NCTI) Final Exam *Q&A* (100% Correct) 2024/2025 |VERIFIED| What is the primary function of a business in society? The main role of a business is to provide goods and services that meet the needs and wants of consumers while generating profit. How do small businesses contribute to the economy? Small businesses play a vital role in the economy by creating jobs, fostering innovation, and enhancing local communities through their services and products. ...

In this document you will find a full overview of everything that is mentioned in the lectures and lecture slides (plus examples in italics) and other relevant materials mentioned on Canvas!

This summary is written for the course “Introduction to Research in Marketing” during the semester Spring-2022 and is part of both the master Marketing Analytics and the master Marketing Management. The input for this summary consists of all the information given in the lectures.

Beknopte samenvatting van de hoorcolleges van Introduction to Research in Marketing. De onderwerpen die worden behandeld zijn (op volgorde): data exploration & visualization, ANOVA, linear regression, logistic regression, factor analysis en cluster analysis. De structuur van de hoorcolleges is aangehouden om het studeren makkelijker te maken. Daarnaast wordt er veel met kleur en tabellen gewerkt, om de samenvatting zo beknopt mogelijk te houden.

Summary of required articles of the course DMI at the RUG (2021-2022): - Digital marketing: A framework, review and research agenda (Kannan & Li, 2017) - Exploring the effects of what (product) and where (website) characteristics on online shopping behavior (Mallapragada et al., 2016) - Path to purpose? How online customer journeys differ for hedonic versus utilitarian purchases (Li et al., 2020) - Online display advertising for CPG brands: (when) does it work? (Van Ewijk et al., 2021) -...

Deze samenvatting is gebaseerd op de hoorcollege's, de powerpoints en soms extra belangrijke informatie van het boek (werd vermeld in de les) opgesteld in het Engels van H1 tem H13.

Summary – Integrated Case (ICA1) Everything you need to pass the ICA1 exam in the first period, first year International Business 3 year program extensively summarised per subject. Marketing Marketing: an Introduction (2020) 18th edition, Global Edition, by Kotler and Armstrong - Chapter 10: Marketing Channels: Delivering Customer Value - Chapter 12: Communicating Customer Value: Advertising and Public Relations - Chapter 14: Direct, Online, Social Media, and Mobile Marketing Fina...