Social media funnel - Samenvattingen, Notities en Examens

The millions of smaller websites that each receive a relatively small amount of traffic are collectively known as what? - ANSWER-Long tail The "sell side" is made up of companies that create the content that ads run next to, whereas this side consists of the companies that are running the ads. - ANSWER-Buy The benefits of an in-house team handling a brand's advertising include: - ANSWER-Cost efficiencies More control over their own data Greater transparency into the media buying pro...

UGA McManus Marketing Test 1 Questions and Answers | Latest Update | 2024/2025 | 100% Pass What is the difference between B2B and B2C marketing? B2B marketing targets businesses as customers, while B2C marketing targets individual consumers. How does a company determine its target market? By analyzing demographic, geographic, psychographic, and behavioral characteristics of potential customers. What is a marketing funnel? A model that describes the stages customers go thro...

digital marketing - marketing activities that use electronic devices or the internet to connect with customers marketing concept - a philosophy that companies should understand needs of customers and make decisions to satisfy those needs search engine marketing (SEM) - internet-based marketing associated with the researching, submitting, and positioning of a website within search engines to achieve maximum visibility search engine optimization (SEO) - process of increasing the quality a...

HubSpot Inbound Marketing Cert Exam Questions and Answers | Latest Update | 2024/2025 | 100% Pass How can you use content offers to attract new leads? Content offers provide valuable resources in exchange for contact information, helping to capture new leads interested in your content. What is the role of a blog in an inbound marketing strategy? A blog attracts visitors by providing valuable content, improving SEO, and establishing your brand as a thought leader. How can you o...

HubSpot SM Certification Questions and Answers | Latest Version | 2024/2025 | Graded A+ What is the primary goal of a marketing funnel? To guide potential customers through the stages from awareness to conversion. How can you effectively segment your audience for targeted marketing? By using lists and properties to categorize groups based on behavior and characteristics. What tool allows you to automate email responses based on user actions? Automated workflows. How c...

HubSpot Marketing Certification Questions and Answers | Latest Update | 2024/2025 | 100% Pass What is the primary purpose of buyer personas in marketing? To better understand and target specific segments of your audience. How can you measure the effectiveness of a marketing campaign? By analyzing metrics such as click-through rates, conversion rates, and return on investment. What role does content marketing play in a digital marketing strategy? It helps attract and eng...

Google Analytics Individual Qualification ExamWhat feature collects company-specific data such as Member Status? A. Custom Filter B. Event Tracking C. Custom Dimension D. Custom Metric - correct answer C. Custom Dimension Which kinds of hits does Google Analytics track? A. Pageview B. Event C. Transaction D. All of the above - correct answer D. All of the above To recognize users across different devices, what feature must be enabled? A. Audience Definitions B. Attribution ...

celebrities - ANSWER-celebrities, athletes, bloggers, vloggers, experts, activists all influential with people Celebrity impact on consumer buying behavior - ANSWER--Josiah Wedgewood created tea set for queen Charlotte-duplicated it and called it queens ware -JB and Kim K $20K for single tweet -Nike spend $500 mill a year for athlete endorsement -Social media has allowed other types of influencers to emerge -Don't lose sight of product, does endorser fit product/service and can it giv...

HubSpot Certification Questions and Answers | Latest Version | 2024/2025 | Graded A+ What is the primary purpose of a buyer persona in inbound marketing? To understand and address the specific needs and goals of your target audience. How does content mapping help in inbound marketing? It ensures that the right content is delivered to the right person at the right stage of the buyer’s journey. What is the goal of lead nurturing? To build relationships with prospects and guide them t...

Marketing automation technology - Streamlines, automates, and measures marketing tasks and workflows Marketo's nurture programs (do what) - Adjust as people interact with them to guide leads through their buyer journey Lead nurturing - The process of collecting, qualifying, and interacting with people throughout the buying process Marketo's engagement hub allows you to capture what you learn about your customers from: - Email opens and clicks, Ad clicks, Web page visits, File downloads ...