Master marketing - Samenvattingen, Notities en Examens

This is a summary of the subject Marketing Strategy Research at Rotterdam School of Management. It includes all notes from class and lots of pictures to make the concepts clear. I got an 8.9 with this summary.

This is a summary for the B2B marketing course of the master Marketing Management at the Rijksuniversiteit Groningen. This summary contains all the chapters in the book that need to be studied for the upcoming exam.

This is a summary of all the articles linked to Consumer Psychology. The course is given in the master Marketing Management.

All articles for the course Management Accounting Change. Iyengar and Lepper, Yang et al., Grewal et al., Ordabayeva and Fernandes, Brough et al., Griskevicius et al., Ehrich and Irwin, Côte et al., Cutright and Samper, Mead et al., Kim and Gal, Labroo and Rucker, Pham et al., Lasaleta et al., Tully et al., Yoon and Kim

A full summary of all lectures + notes taken during these lectures. The articles and questions that served as preparation for each lecture were also included (to be seen before each lecture). At the end also included practice exam with answer.

Deze samenvatting omvat alle hoorcolleges (inclusief eigen notities), de verwerking van de 3 artikels & de verwerking van het gastcollege van Semetis.

This summary contains all info necessary to study for the endterm of the course Business Research Techniques for the Pre-master marketing management at Tilburg University. This summary is based on all the lectures, online learning modules, and knowledge clips given during the course.

Test Bank for Information Technology for Management: Driving Digital Transformation to Increase Local and Global Performance, Growth and Sustainability, 12th Edition 12e by Efraim Turban, Carol Pollard, Gregory Wood. Full Chapters test bank are included - Chapter 1 to 14 CHAPTER 1: Digital Transformation Disrupts Companies, Competition, and Careers Locally and Globally Introduction 1.1 Doing Business in the On-Demand and Sharing Economies 1.2 Business Process Improvement and Competition 1...

A full summary of all lectures + notes taken during these lectures. The articles and chapters that served as preparation for each lecture are also included (to be viewed before each lecture).

ALL articles for the course Brand Management summarized, ready for you to rock your exam :) Have a look at the other documents I uploaded!