Master marketing - Samenvattingen en Aantekeningen

A full summary of all lectures + notes taken during these lectures. The articles and questions that served as preparation for each lecture were also included (to be seen before each lecture). At the end also included practice exam with answer.

This summary includes all obligatory course materials: - Full textbook Persuasive Advertising by Scott Armstrong - Chapters 5, 6 and 8 from Marketing Communications: A European Perspective by Pelsmacker - Chapters 1, 2, 4, 6 and 7 from Effective Advertising: Understanding When, How, and Why Advertising Works by Tellis - Articles from Goldenberg This summary also includes the most important lecture notes. Notes from the guest lecture are NOT included. Good luck with the exam! :)

An extensive summary of all knowledge clips, including additional explanations about all concepts! All you need to know for the exam!

A full summary of all lectures + notes taken during these lectures. The articles and chapters that served as preparation for each lecture are also included (to be viewed before each lecture).

This is a summary of all the articles linked to Consumer Psychology. The course is given in the master Marketing Management.

Extensive summary of all lecture slides and notes, to help you study for the exam!

In het huidige document is een uitgebreid essay te vinden voor het vak Social Marketing. Hierbij was het de bedoeling om een social marketing campagne te kiezen en deze aan de hand van een aantal opdrachten uit te werken. Ik heb hiervoor een 8 gehaald.

All articles for the course Management Accounting Change. Iyengar and Lepper, Yang et al., Grewal et al., Ordabayeva and Fernandes, Brough et al., Griskevicius et al., Ehrich and Irwin, Côte et al., Cutright and Samper, Mead et al., Kim and Gal, Labroo and Rucker, Pham et al., Lasaleta et al., Tully et al., Yoon and Kim

Samenvatting voor het vak 'Marketing for Pre-master' voor de Pre-master TISEM bij Tilburg University. Samenvatting H1 - H6 H1 : Understanding consumer behavior H2 : The psychological core H3 : Exposure, attention, perception and consumer behavior H4: Prior knowledge long-term memory H5: Attitudes based on high-effort H6: Attitudes based on low-effort

ALL lectures for the course Experimental Research, including an elaboration of a couple of exam questions