Master marketing - Samenvattingen en Aantekeningen

This is a summary of all the articles linked to Consumer Psychology. The course is given in the master Marketing Management.

All articles for the course Management Accounting Change. Iyengar and Lepper, Yang et al., Grewal et al., Ordabayeva and Fernandes, Brough et al., Griskevicius et al., Ehrich and Irwin, Côte et al., Cutright and Samper, Mead et al., Kim and Gal, Labroo and Rucker, Pham et al., Lasaleta et al., Tully et al., Yoon and Kim

ALL lectures for the course Experimental Research, including an elaboration of a couple of exam questions

Extensive summary of all lecture slides and notes, to help you study for the exam!

Extensive summary of all compulsory academic papers for the course Survey Research Methods in the Master Marketing.

This summary contains all notes from the lectures + from all the articles. It's all we need to know.

This is a summary for the B2B marketing course of the master Marketing Management at the Rijksuniversiteit Groningen. This summary contains all the chapters in the book that need to be studied for the upcoming exam.

Samenvatting voor het vak 'Marketing for Pre-master' voor de Pre-master TISEM bij Tilburg University. Samenvatting H1 - H6 H1 : Understanding consumer behavior H2 : The psychological core H3 : Exposure, attention, perception and consumer behavior H4: Prior knowledge long-term memory H5: Attitudes based on high-effort H6: Attitudes based on low-effort

This document contains a detailed summary of all the required articles for the course Digital Marketing & Technology (E_MKT_DMT), in 2023.

This summary contains all info necessary to study for the endterm of the course Business Research Techniques for the Pre-master marketing management at Tilburg University. This summary is based on all the lectures, online learning modules, and knowledge clips given during the course.