Marketing mix management - Samenvattingen en Aantekeningen

Summary of the course 'Marketing Mix Management' based on class notes, slides and readings. It also includes a summary of the base 3 notes: quantitative analysis in marketing, marketing strategy & the psychology of new product adoption.

1ZM60 - Summary of Mandatory Articles 2022-2023 Technical University Eindhoven (TUe)

Summary of the part 'Consumer behavior towards the marketing mix' in the course Marketing Mix Management (Prof Tine De Bock). This course has code Y05129 and is taught in the Master in Commercial Sciences (Master handelswetenschappen, KU Leuven Carolus Antwerp) as a compulsory or elective course. The lectures, videos on Toledo and papers on Toledo are summarized. Possible exam questions are in red and at the end of the document. This summary is in English.

Lecture - Meaningful Marketing Metrics Q&A UPDATED Define Marketing Metrics and discuss what they are used for Marketing metrics are performance measures/indicators, marketers use to asses the health of their brands (like doctors) and the effect of their marketing efforts. Marketing managers need measurement to ASSESS & GUIDE THEIR MARKETING ACTIONS. Marketing metrics let managers know how the brand and business is performing; and marketing metrics can provide DIAGNOSTIC INFORATION o...

Marketing - Correct Answers - management process through which goods and services move from concept to the customer 4 P's of Marketing - Correct Answers 1) Product: identification, selection and development 2) Price 3) Place: selection of a distribution channel to reach the customers 4) Promotion:development and implementation of a promotional strategy Brand Identity - Correct Answers - visible elements of a brand (colors, design, logotype, name, symbol) that together identify...

Volledige samenvatting van Management and Marketing! Met behulp van deze samenvatting heb ik een 8,0 gehaald. Boeken zijn niet nodig met deze samenvatting. Het is een samenvatting van de colleges, opmerkingen vanuit de colleges en de boeken gecombineerd. Succes met leren :) Robbins, S.P., Coulter, M. & DeCenzo, D.A. (2017) Fundamentals of Management (11th Global Edition). London: Pearson. ISBN 9781292307329 Philip Kotler and Kevin Lane Keller (2016). Marketing Management. Global edition,...

Volledige samenvatting van Marketing Mix Management - Consumer Behaviour Towards The Marketing Mix gegeven door T. De Bock. De samenvatting bevat alle slides uit de les aangevuld met eigen notities.

Volledige samenvatting van Marketing Mix Management - Marketing Mix Effectiveness gegeven door K. Cleeren. De samenvatting bevat alle slides uit de les aangevuld met eigen notities.