Product innovation - Samenvattingen en Aantekeningen

Answers to questions: Product innovation in marketing

This document contains all questions and answers for the exam in June 2024 for Product innovation in marketing (by Prof. dr. Annouck Lievens). It is structured by chapter (from 1 to 7) and ends with the answers to the guest speakers. You may DM me for a lower price as well, I respond fast.

All lectures of elective Managing Innovation. Contains images and tables from the book 'Innovation Management and New Product Development' of P. Trott (2021). Keuzevak FdM Radboud Universiteit

This summary contains all chapters of 'Selling and sales management' en de 7 artikele: - Barry, J., & Gironda, J. T. (2019). Operationalizing thought leadership for online B2B marketing. Industrial Marketing Management. - Ernst, H., Hoyer, W. D., & Rübsaamen, C. (2010). Sales, marketing, and research-and-development cooperation across new product development stages: implications for success. Journal of Marketing, 74(5), 80-92 - DiBenedetto (1999). Identifying the Key Success Fact...

A 65 pages long summary of Product innovation in marketing

Summary of all mandatory articles for the subject Management of Product Innovation at Rijksuniversitiet Groningen, including: Jansen JJP, Van den Bosch FAJ, Volberda HW (2006). Exploratory innovation, exploitative innovation, and performance: Effects of organizational antecedents and environmental moderators. Klingebiel, R., & Esser, P. (2020). Stage-Gate Escalation Criscuolo, P., Dahlander, L., Grohsjean, T., & Salter, A. (2017). Evaluating Novelty: The Role of Panels in the Selection...

Samenvatting/ Summary Lectures + Articles 23/24 Marketing and Innovation, M&I, Radboud

A summary of the following articles, which are mandatory to study for the exam: - Bryan, C. J., Tipton, E., & Yeager, D. S. (2021). Behavioural science is unlikely to change the world without a heterogeneity revolution. Nature Human Behaviour, 5, 980-989 - Braga L.D., Tardin M.G., Grinstein A. & Perin M (2024). The Effectiveness of Corporate Activism: A Meta-Analysis..4 - Chater, N., & Loewenstein, G. (2023). The i-frame and the s-frame: How focusing on individual-level solutions has led be...

Summary of Articles & Lectures, 2022-2023, 26 pages W1: Introduction − Crossan, M.M. & Apaydin, M. 2010. A multi-dimensional framework of organizational innovation: A systematic review of the literature. Journal of Management Studies, 47: 1154-1189. W2: Topic “Organizing Knowledge and Capabilities for Innovation” − Yayavaram, S., & Ahuja, G. 2008. Decomposability in Knowledge Structures and Its Impact on the Usefulness of Inventions and Knowledge-base Malleability. Administrati...

This is all the literature & topics incorporated: Lecture 1: Business models in the creative industries Peltoniemi, M. (2015), Cultural industries: Product–market characteristics, management challenges and industry dynamics. International Journal of Management Reviews, 17(1), 41- 68. Frey, B. S. & Steiner, L. (2010): Pay as you go: A new proposal for museum pricing, CESifo working paper, Public Choice, No. 3045. Caves, R.E. (2003). Contracts between art and commerce. Journal of Econo...