Tbwa Samenvattingen, Notities en Examens

notities gastcolleges Marketingcommunicatie 23/24 Laatste update van het document:   geleden

Volledige samenvatting van 4 gastcolleges: - Roularta (Pieter Vermeersch) - TBWA (Gunther van Lany) - Deloitte (Ines Poelmans & Dries van den cruyce) - Lidl (Elke De Vuyst)

MKT 304 - Chap 8 exam with complete solutions Laatste update van het document:   geleden

In the development of an advertising campaign or message, creative _____ involves determining what the message will say or communicate, while creative _____ deals with how the message will be implemented or executed. A. strategy; tactics B. tactics; strategy C. mission: strategy D. tactics; vision E. vision; mission A The _____ is used as the central theme of the advertising campaign and translated into attention-getting, distinctive, and memorable messages. A. animatic B. big ide...