Uitwerking Social Media Campagne and Social Media Interaction.

WEEK 3
ASSIGNMENT 1


DIGITAL Lisanne Bosch
Minor Digital Intelligence




MARKETING
Quartile 2

,Table of contents
Introduction............................................................................................................................................. 2
1. Social Media Campaign ................................................................................................................... 2
1.1 OBI4WAN....................................................................................................................................... 2
1.2 Social media posts ......................................................................................................................... 4
Twitter social media post ................................................................................................................ 5
Facebook social media post: ........................................................................................................... 6
1.3 Social Media statistics ................................................................................................................... 6
1.4 Google Analytics ............................................................................................................................ 8
1.4.1 Source/Medium ...................................................................................................................... 8
1.4.2 Goal ...................................................................................................................................... 10
1.5 Conclusion ................................................................................................................................... 10
2. Social Media Interaction................................................................................................................ 11
2.1 Replies ......................................................................................................................................... 11
2.2 New member analysis ................................................................................................................. 12
Conclusion and recommendations ........................................................................................................ 14
References ............................................................................................................................................. 15
Replies and likes .................................................................................................................................... 16




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,Introduction
This week's assignment is: Assignment 1: Social Media Campagne and Social Media Interaction. In
order to achieve the best possible result, the Digital Marketing 2 manual was used (Willems, 2021).

The goal of this assignment is to create more exposure. This is done through the social media
channels Facebook and Twitter. In this way the website of smarthomesltns is promoted. UTM codes
are added to links in the posts so that it is easy to track where the clicks come from. This is
monitored in Google Analytics.

The assignment has two parts, part 1: social media campaign and part 2: social media interaction.

• Part 1: Social Media Campaign
First of all, a blog should be written on the website. Since I have been focusing on the
bathroom category for the past few weeks, I have chosen to write a blog related to this
topic. I wrote a blog about the features of a smart toilet.

Then two social media posts should be written on this topic. A link with the UTM code must
also be added to these social media posts. I do this by processing the UTM code in a button
that people can click on if they want to read more.

The UTM code provides insight into the conversions (MeasureSchool, 2016). A goal is set for
this in Google Analytics and Google Tag Manager. In this case, how often it is clicked to be
linked to the blog post on our website.

• Part 2: Social Media Interaction
Then it is important to create interaction through social media. This is done by responding to
75 messages from other social media users via the website's account. There must also be 100
likes placed on comments. The purpose of this is to attract more people to our own social
media account. As a result, the 2 posted social media posts will hopefully also be seen/read
more, so that more conversions take place.

The elaboration of this part of the assignment is shown at the end of this document.

1. Social Media Campaign
This chapter first of all consists of screenshots taken from the OBI4WAN program. After the results
of OBI4WAN, the social media posts are created and displayed.

As mentioned before, the goal of this assignment is exposure. We want to drive more traffic to our
website. This traffic can lead to better results in search engines and perhaps to actual sales.

1.1 OBI4WAN
In an earlier study, conducted by myself and my fellow students, it emerged that the target group
that best suits smart home products is the millennials. I will therefore continue to focus on this
target group. I also focus on the keyword smart bathroom. That is the subject after all.




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, Looking at the top mentions, filmupdates is the number 1. Looking at my target group in combination
with the keyword, I don't think this mention is appropriate. That's why I don't include this in my post.




Next, the hashtag cloud and the tag cloud are assessed. Based on this data, #millennials is an
important hashtag. I will also use this in my social media post. #Content also seems to be an
important word. I can also use this keyword in my social media post. Many words from the clouds
are not useful as they do not fit the subject.




Based on the gender data, it can be concluded that the largest part is unknown in terms of gender.
The percentage of men is higher than the percentage of women. This data doesn’t give a lot of
information.




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