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Summary Midterm + Endterm Business Research Methods - book

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Week 5-7 Midterm Business Research Methods - book material

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Geupload op 14 september 2022
Aantal pagina's 37
Geschreven in 2021/2022
Type Samenvatting

business research methods

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12 items

1. Samenvatting - Full summary of the strategy and organisations course
2. Samenvatting - Qualitative research project - ba 1st year course
3. Samenvatting - Qualitative data analysis full summary
4. Samenvatting - Full summary of the principles of economics and business 1 course
5. Samenvatting - Full summary of the organisational behaviour course
6. Samenvatting - Full summary of the financial accounting 1 course
7. Samenvatting - Full summary of the economics course
8. Samenvatting - Full summary of the digital firm (choosable track) course
9. Samenvatting - Full summary of the business research methods course
10. Samenvatting - Full summary of the business operations course
11. Samenvatting - Midterm + endterm business research methods - book
12. Samenvatting - Midterm business research methods book
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Book material 2
Variables:

Dependent variable -we want to control

Independent variable

Indirect effect

Interaction effect or conditional effect

Control variable

Types of effects/relationships between variables
•A direct effect: X1 (, X2, X3) > Y
X is positively/negatively related to Y
•Indirect effects (mediation): X>Z>Y
The relationship between X and Y is mediated by Z
•Conditional effects (moderation): X>Y
The relationship between X and Y is moderated by M, so that this relationship is
stronger/weaker for higher/lower values of M
•Conditional indirect effects: X>Z>Y
The positive/negative Z mediated indirect effect between X and Y is moderated
by M, so that this relationship is stronger/weaker for higher/lower values of M

Surveys research

💡 Survey is a measurement tool used to gather information from a
population of interest by asking about topic(s)

Types of surveys
1. Questionnaires

Mail survey - paper and pencil survey sent through mail

+ cheap, wide geographical coverage

Book material 2 1

, - low response rate

Group-administered questionnaire - administered in a group setting, e.g a
classroom

+ high response rate

Household drop-off survey

better than mail, but more expensive

Point-of-experience survey - delivered immediately after the experience the
respondents is asked about

E-survey

+ elimination of paper costs, international respondents

Email survey

Web survey - administered over a website

Dual-media survey

2. Interviews

Personal

A one-on-one interview between an interviewer and respondent. The interviewer
typically uses an interview guide that provides a script for asking questions and
follow-up prompts.

Group

Focus group

focus question

marketing research

Telephone

low response

Selecting Survey Method

Book material 2 2

, Population issues

Can the population units be identified?

Is the population literate?

Are there language issues?

Will the population cooperate?

What are the geographical restrictions?

Sampling Issues

What date is available?

Can respondents be found?

Book material 2 3

, Who is the respondent?

Can all members of the population be sampled?

Are response rates likely to be a problem?

Will incentives for participation help?

Question Issues

What type of question u can ask?

Will filter question be needed?

is the respondents qualified to answer ur question

Can question sequence be controlled?

Will lengthy questions be asked?

Will long response scales be used?

Content Issues

Can the respondents be expected to know about the issue?

Will the respondent need to consult records? e.g how much money they spent in
the past month

Bias Issues

People come to the research endeavour with their own sets of biases and
prejudices. Sometimes, these biases will be less of a problem with certain types of
survey approaches.

Can social desirability be avoided? desire to look good in the eye's of others

Can interviewer distortion and supervision be controlled?

Can false respondents be avoided?

Administrative Issues
feasibility of survey

Costs

Facilities

Time

Personnel

Book material 2 4

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