Theories of Marketing (6314M0185Y)

I got an 8,2/10 for the final exam. This is a summary of all lectures including knowledge clips, articles and research questions.

This is a course of the master Business Administration: Digital Marketing track at the UvA. This summary contains all the information to get a good grade for the exam. It covers all important sections, lectures, and articles. The exam is split into 5 topics. All topics are explained in the summary. Good luck!

Extensive summary of materials that belong to session 5 of the Theories of Marketing course taught at the UvA. Pay attention to highlighted sentences/terms. I got a 9.5 for the exam using this summary.

Contains further explanations to materials, lectures and readings questions for topic 3 of Theories of Marketing at the UvA. I got a 9.5 for the exam using this summary.

Especially pay attention to highlighted parts (important for exam), also contains answers to reading questions and further explanations of important terms.

Especially pay attention to highlighted parts (important for exam), also contains answers to reading questions and further explanations to important terms.

Especially pay attention to highlighted parts (important for exam), also contains answers to readings questions.

Theories of Marketing: weekly reading questions and answers (relevant for exam open-questions). Bundle: Theories of Marketing Summary from year 2023/2024 (BA Master's UvA).

Completed the course successfully on the first semester of academic year 2023/2024. Very up to date detailed notes that include all lectures, q&a's, and literature: articles. I also have a bundle with answers to reading questions & answers. Check it out and good luck :)