Example
Code
Sub-‐category
category
The surge of Chinese Chinese
are
going
Chinese
tourism
Development
tourists across Asia and abroad
around the world.
Last year, 100 million Chinese
are
going
Driving
forces
Development
Chinese left the country to abroad
travel overseas
First of all I think the Income
level
is
Growth
rate
Development
Chinese GDP growth rate increasing
is very strong
Most of the countries are Restrictions
on
Driving forces
Development
erasing restrictions on the the
visa
visa restrictions
The fact that China is China is becoming Connected
Development
becoming connected to the connected
world with 180 airports
today,
It has been one of the Longest dream for Traveling overseas
Development
longest dreams for the the Chinese to
Chinese travellers to go traveler
outside
There are more affluent More affluent The middle class is Economy
Chinese, or the middle Chinese
increasing
class is increasing within
Chinese community
Sometimes traveling Traveling
abroad
Economical
Economy
abroad is even much is
cheaper
development
cheaper than traveling
domestic.
So the attractiveness of International trip More Chinese Economy
taking this international cheaper
abroad
trip and going outside of
China, rather than staying
within China, makes it so
much more appealing.
We noticed that almost 80%
of
the
Young
travellers
Population
over 80% of the tourists are tourists
are
45
45 years of age or less.
years
or
less
I think for the older Older
generation
Older
generation
Population
generation, they like to likes
to
travel
in
travel within groups
groups
And I think of the 100 10% were Non
traditional
Population
million that travelled interested in destination
abroad last year, 10% were adventure traveller
interested in adventure
traveller
, For our company, Ctrip, People
are
going
Development
Technical
there's online booking.
online
development
More than 50% of the hotel 50%
are
on
Population
Technical
bookings siteare on mobile
mobile
development
China skipped the whole China
went
Population
Technical
desktop/macbook/computer straight
to
mobile
development
generation. They went
straight to mobile.
There are a lot of reports of Bad
behaviour
of
Behaviour
Population
Chinese tourists behaving Chinese
tourists
badly, while overseas
For the government to Promote the Improvement for Political
proactively post something politeness of good behavior
development
to promote the politeness tourism is really
of tourism is really helpful
helpful
It helps to establish a booklet to travel Population
Culture
positive image of the agencies
Chinese tourist gradually.
The interesting part is that Chinese
Guidebook for Political
the Chinese government is government
is
not
tourism
development
not the first government in the
first
one
doing so
Chinese tourists will First
time
they
are
It
become
normal
Development
become more sophisticated
very
excited
And one part of the Conduct cultural Cultural
training
Culture
equation is for us to awareness training
conduct cultural awareness
training for our team
members, to really better
understand and appreciate
the Chinese culture.
So we run educational Educational Understanding
the
Culture.
sessions with our sessions with our Chinese
culture
customers in the resort at customers
the same time to make
them really understand and
appreciate.
I guess it's our Responsibility as Education of the Culture
responsibility as an an organization Chinese customers
organization, not just the
awareness for the team
members, but also
education of the Chinese
customers
I think the kids in school Education of the Environment
Generation
are taught to be respectful Chinese customers
for the nature.
Code
Sub-‐category
category
The surge of Chinese Chinese
are
going
Chinese
tourism
Development
tourists across Asia and abroad
around the world.
Last year, 100 million Chinese
are
going
Driving
forces
Development
Chinese left the country to abroad
travel overseas
First of all I think the Income
level
is
Growth
rate
Development
Chinese GDP growth rate increasing
is very strong
Most of the countries are Restrictions
on
Driving forces
Development
erasing restrictions on the the
visa
visa restrictions
The fact that China is China is becoming Connected
Development
becoming connected to the connected
world with 180 airports
today,
It has been one of the Longest dream for Traveling overseas
Development
longest dreams for the the Chinese to
Chinese travellers to go traveler
outside
There are more affluent More affluent The middle class is Economy
Chinese, or the middle Chinese
increasing
class is increasing within
Chinese community
Sometimes traveling Traveling
abroad
Economical
Economy
abroad is even much is
cheaper
development
cheaper than traveling
domestic.
So the attractiveness of International trip More Chinese Economy
taking this international cheaper
abroad
trip and going outside of
China, rather than staying
within China, makes it so
much more appealing.
We noticed that almost 80%
of
the
Young
travellers
Population
over 80% of the tourists are tourists
are
45
45 years of age or less.
years
or
less
I think for the older Older
generation
Older
generation
Population
generation, they like to likes
to
travel
in
travel within groups
groups
And I think of the 100 10% were Non
traditional
Population
million that travelled interested in destination
abroad last year, 10% were adventure traveller
interested in adventure
traveller
, For our company, Ctrip, People
are
going
Development
Technical
there's online booking.
online
development
More than 50% of the hotel 50%
are
on
Population
Technical
bookings siteare on mobile
mobile
development
China skipped the whole China
went
Population
Technical
desktop/macbook/computer straight
to
mobile
development
generation. They went
straight to mobile.
There are a lot of reports of Bad
behaviour
of
Behaviour
Population
Chinese tourists behaving Chinese
tourists
badly, while overseas
For the government to Promote the Improvement for Political
proactively post something politeness of good behavior
development
to promote the politeness tourism is really
of tourism is really helpful
helpful
It helps to establish a booklet to travel Population
Culture
positive image of the agencies
Chinese tourist gradually.
The interesting part is that Chinese
Guidebook for Political
the Chinese government is government
is
not
tourism
development
not the first government in the
first
one
doing so
Chinese tourists will First
time
they
are
It
become
normal
Development
become more sophisticated
very
excited
And one part of the Conduct cultural Cultural
training
Culture
equation is for us to awareness training
conduct cultural awareness
training for our team
members, to really better
understand and appreciate
the Chinese culture.
So we run educational Educational Understanding
the
Culture.
sessions with our sessions with our Chinese
culture
customers in the resort at customers
the same time to make
them really understand and
appreciate.
I guess it's our Responsibility as Education of the Culture
responsibility as an an organization Chinese customers
organization, not just the
awareness for the team
members, but also
education of the Chinese
customers
I think the kids in school Education of the Environment
Generation
are taught to be respectful Chinese customers
for the nature.
