Leveraging the 7Ps for IMC - Spring 2024
An overview of various ways the 7ps framework influences the development of effective IMC campaigns, including product strategies, pricing strategies, promotion strategies, place or distribution strategies, people strategies, process strategies, physical evidence, product development & management, product life cycle management, and product portfolio.
Geschreven voor
- Instelling
- Promotional Management
- Vak
- Promotional Management
Documentinformatie
- Geüpload op
- 4 mei 2024
- Bestand laatst geupdate op
- 5 mei 2024
- Aantal pagina's
- 35
- Geschreven in
- 2023/2024
- Type
- PRESENTATIE
- Persoon
- Onbekend
Onderwerpen
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7ps
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product strategies
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pricing strategies
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distribution strategies
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promotion strategies
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physical evidence
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product development
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product life cycle
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spring 2024
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presentation
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lecture slides
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s
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lecture notes