CFRE SECURING THE GIFT EXAM 2024-2025
According to Greenfield, human solicitation is x times more effective than direct
mail. - ANSWER: A. 10, B. 16, C. 12.
D.22
What is the most effective technique to fundraise? Tandom uses multiple
approaches.
What is the most effective solicitation? - Answer In person, followed by
Thank you call and follow-up letter, followed by
A personal call, followed by
Email solicitation, followed by
A recorded phone message followed by
Which is the most impersonal type of solicitation? - ANSWER A: Giving clubs
BB. Direct Mail
C. Special Events.
What should be included in your direct mail strategy? - ANSWER Target audience,
topic of appeal, mailing purpose, and when it should be mailed.
Each direct mail should have the aim of: ANSWER A. Increasing funds
BB. Instead of expanding funds, set specific goals.
, What type of solicitation is least effective for new donors? ANSWER A: Personal
calls.
B. Event Attendance
CC. Direct mail.
D. Board Involvement
What should you consider before sending direct mail? RENEWAL - ANSWER 1:
Recency (current versus lapsed)
2. Frequency (one per year vs. other)
3. Clear communication (What did the prior gift accomplish?)
4. Amount (15-25% higher than last time)
An in-house mailing list receives an x return, but a cold list receives an x return
(answer 15% to 1-2%).
Direct Dialogue - ANSWER Required upfront fees.
Org should have a great elevator pitch.
Donors tend to be long-term
Not legal in the US.
Telephone Solicitation is most effective when combined with other tactics.
Used to improve, refresh, and acquire.
Done as a volunteer or paid
Need training on complaints, civility, how to ask, and how to achieve objectives.
According to Greenfield, human solicitation is x times more effective than direct
mail. - ANSWER: A. 10, B. 16, C. 12.
D.22
What is the most effective technique to fundraise? Tandom uses multiple
approaches.
What is the most effective solicitation? - Answer In person, followed by
Thank you call and follow-up letter, followed by
A personal call, followed by
Email solicitation, followed by
A recorded phone message followed by
Which is the most impersonal type of solicitation? - ANSWER A: Giving clubs
BB. Direct Mail
C. Special Events.
What should be included in your direct mail strategy? - ANSWER Target audience,
topic of appeal, mailing purpose, and when it should be mailed.
Each direct mail should have the aim of: ANSWER A. Increasing funds
BB. Instead of expanding funds, set specific goals.
, What type of solicitation is least effective for new donors? ANSWER A: Personal
calls.
B. Event Attendance
CC. Direct mail.
D. Board Involvement
What should you consider before sending direct mail? RENEWAL - ANSWER 1:
Recency (current versus lapsed)
2. Frequency (one per year vs. other)
3. Clear communication (What did the prior gift accomplish?)
4. Amount (15-25% higher than last time)
An in-house mailing list receives an x return, but a cold list receives an x return
(answer 15% to 1-2%).
Direct Dialogue - ANSWER Required upfront fees.
Org should have a great elevator pitch.
Donors tend to be long-term
Not legal in the US.
Telephone Solicitation is most effective when combined with other tactics.
Used to improve, refresh, and acquire.
Done as a volunteer or paid
Need training on complaints, civility, how to ask, and how to achieve objectives.
