Kevin lane keller - Samenvattingen en Aantekeningen

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Populaire samengevatte studieboeken 'Kevin lane keller'

Philip Kotler, Kevin Lane Keller

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College aantekeningen

College aantekeningen Marketing in a Global Business World (6012B0420Y) A Framework for Marketing Management
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133

januari 2026

2025/2026
De volledige aantekeningen van alle lectures van het vak Marketing in a Global Business World (6012B0420Y) waarbij ook de hoofdstukken van het boek A Framework for Marketing Management van Kotler & Keller word behandeld.
llh
€7,56 Meer Info

Samenvatting

Branding
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23

juni 2024

2023/2024
In deze samenvatting wordt het boek Strategisch Merkenmanagement toegelicht. Ook zit er een extra samenvatting bij, zelf gemaakt, over de lesstof en de extra modellen die bij ons leerjaar van toepassing waren.
TessaJanssen02
€6,36 Meer Info

Samenvatting

Summary Management and Marketing
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95

juli 2025

2022/2023
This is a summary of two books from the course Management and Marketing at WUR: - Philip Kotler, Kevin Lane Keller & Alexander Chernev (2022). Marketing management. Global edition, 16th ed. Pearson. - Robbins, S.P., Coulter, M. & DeCenzo, D.A. (2017) Fundamentals of Management (11th Global Edition). London: Pearson. It is integrated with the lecture notes. The summary is divided in a management section and a marketing section.
martabalz
€19,06 Meer Info

Samenvatting

Summary Buildings Brands for Impact 2024-2025
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75

oktober 2024

2024/2025
All material for the exam Buildings Brands for Impact EBM073B05 - Lecture notes - Article summaries - Book chapter summaries (Chapter 1-4, 13)
ba2000
€12,48 Meer Info

Samenvatting

English summary - Marketing Management Kotler Keller - 17th edition 2025 - Chapters 1 -5 & 8 - 22 + complete test bank with answers (some dutch words)
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augustus 2025

2025/2026
This is the English summary for Marketing Management the 17th edition 2025 - Kotler & Keller. Made for University of Amsterdam, there are some (very minor) Dutch words here and there. Chapters 1 -5 & 8 - 22. Reading time 60 min. Complete with test bank, questions and answers all chapters. See list.
Scriptiebibliotheek
€11,00 Meer Info

College aantekeningen

Marketing - ALL STUDY MATERIALS COVERED
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93

november 2023

2022/2023
This document contains notes from lectures, class notes, readings, and compulsory textbook chapters.
themediastudent
€11,99 Meer Info

Samenvatting

Summary Overview of IBM (MAN-MMA035A) – 13 articles and 10 lectures (2025-2026)
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31

januari 2026

2025/2026
This summary provides a concise and structured overview of the course International Brand Management. It consists of 13 tables summarizing the core academic articles and 10 tables covering the lecture content. Each table highlights the key concepts, models, main findings, and managerial implications, offering an exam focused and easy to review reference for the full course.
MStudent3
€6,06 Meer Info

Samenvatting

Complete Marketing Summary - Grade: 8.5
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119

oktober 2023

2023/2024
This summary is for the course Marketing, part of Business Administration Minor: Managing Strategy and Marketing. It covers the whole book: A Framework for Marketing Management from Kolter and Keller, 2015. It provides all the definitions, frameworks, processes, guidelines etc. you need to know for the exam. Achieved grade: 8.5
jbemelmans
€13,49 Meer Info

Samenvatting

Building Brands for Impact Summary
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28

oktober 2025

2025/2026
Summary of all lectures of Building Brands for Impact, including lecture notes, additional information from the book and the papers
rianne18
€6,02 Meer Info