Consumer Behaviour

We had an open book exam and I used all of these notes during the exam. My final grade was a 7.0. The notes are based on the lectures and tips from the teacher.

This document provides a comprehensive summary of all lectures for the course Consumer Behavior (FEB13012) at Erasmus University Rotterdam, covering material from January to February 2025. Topics include foundational behavioral economics, consumer decision-making models, cultural and psychological influences, heuristics and cognitive biases, perception, motivation, attitudes, and personality theories.

This is an extensive summary of the subject Consumer Behaviour at Rotterdam School of Management. It includes all notes from class and examples. I got an 8.5 with this summary.

Hi! I made a mindmap of all lecture slides. The mindmap contains all necessary information for the exam and can be printed on 2x A3 papers, so you do not have to struggle with lots and lots of paper during your open book exam. A nice bonus is that we save some trees in the process! (please keep in mind that the lettertype when printed is small, so if you find that uncomfortable, maybe this option is not for you)

Summary of Chapter 11 of Consumer Behaviour - Isabelle Szmigin & Maria Piacentini (2018): Where are we going?

Summary of Chapter 8 - 10 of Consumer Behaviour - Isabelle Szmigin & Maria Piacentini (2018): Macro-view of consumption

Summary of Chapter 3 - 7 of Consumer Behaviour - Isabelle Szmigin & Maria Piacentini (2018): Micro-view of consumption

Summary of Chapter 1 and 2 of Consumer Behaviour - Isabelle Szmigin & Maria Piacentini (2018): Historical and Current Perspectives on Consumption

everything discussed in the lectures, needed for the exam, is described and explained. A summary of the end of every lecture is provided. Figures are included to make concepts clearer and easier for understanding.