Business communication

Definition of Public Relations - correct answer the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest counseling - correct answer providing advice to management concerning policies, relationships and communications research - correct answer determining attitudes and behaviors of publics in order to plan PR strategies media relations - correct answer working with journalists and blogge...

1. Which of the following s0tatements about business communication activities is true? a) A business's relation to its environment does not influence its communication practices b) The nature of a business rarely affects its communication practices c) A business with one location tends to require more formal, complex communication than one with multiple locations d) The content and quality of a company's communication have a great deal to do with employee's attitudes and behavior e) A ...

How many people are estimated to work in public relations around the world? - correct answer 300,000 in the US; 3 million people worldwide Is public relations growing as a field in terms of employees and revenues? - correct answer Yes, it's especially growing in China What key words and phrases are found in most definitions of public relations? - correct answer Deliberate, Planned, Performance, Public Interest, Two-way communication, Management function What does the acronym RACE stand...

You are responsible for an internal employee newsletter. A freelance photographer provides several photos you intend to use in the next issue. Your supervisor quickly reviews and approves the newsletter before leaving for an extended vacation. You are nearing your deadline and in final preparation of the files, you notice fine print copyright information by the photographer in the corner of the images. Which one of the following is the best course of action? A) This is work for hire so you ca...

The use of ___________ is based, in part, on the belief that the term is broader than public relations, and encompasses all communications of the company. - correct answer corporate communications Public information and __________ are the most widely used terms by nonprofits, universities, and government agencies. - correct answer public affairs What person deals exclusively with placement of stories in the media? - correct answer Publicist Initially its meaning was restricted to what o...

McKinsey study: Word-of-mouth - correct answer The study shows that word-of-mouth drives up to 50% of purchase decisions. Consumers listen to and are more trusting of the opinions of their friends and family There are tools for Word of Mouth to be more powerful (Glassdoor, twitter, instagram, yelp, etc..) Doorley: "In this new world, collaboration trumps control; engagement tops trumpeting; and communities outlast audiences.." (Inbound to Outbound marketing) - correct answer Search a...

CHAPTER 6: Four Types of Primary Research - correct answer Primary research is the gathering of raw data from sources as firsthand experience, interviews direct observations, and questionaries. 1. Drawing on your experience 2. Conducting Interviews 3. Making Firsthand observations 4. Drafting questionnaires Protocols for conducting interviews successfully- - correct answer 1. Determining who to interview- a. workplace, colleagues, faculty in relevant department. b. local firm, organiz...

Which of these is not a way interactivity is defined in the book? - correct answer The outcome of the program is always the same What does the Transmission Control Protocol (TCP) do? - correct answer Allows computers to easily communicate with each other over networks In 1991 the World Wide Web was invented, who invented it? - correct answer Tim Berners-Lee Trolling is when people deliberately post things simply to get a reaction out of other participants. - correct answer True Virtu...

Both NITV and APTN are located in Canada. - correct answer Tourism in Iran has been booming after the 2015 nuclear deal was signed between Tehran and several world powers. - correct answer True Which of these nations have at one time withdrawn from UNESCO? - correct answer United Kingdom Increasing global interdependence since the 1990s is mainly the result of: - correct answer An expanding global economy Customers of which restaurant chain can now pay via facial recognition in Chin...

Biggest PR challenge - correct answer It is multifaced A PR Professional must have the following skills: - correct answer -Written and interpersonal communication -Research -Media relations & Social media -Negotiation -Creativity -Logistics -Facilitation -Problem Solving -Strategic Thinking PR managers and specialists - correct answer They create and maintain a favorable public image for their employer or client. They write material for media releases, plan and direct relations pro...