Medix College

Exam format: Select 4 of 5 questions in 2 hours. QUESTION 1 STUDY UNIT 3 APPROACHES TO THE STUDY OF MASS COMMUNICATION 1.1 According to Fourie (2018: 91) “[t]hroughout history people had their ‘media’ to communicate about matters of public interest”. Mass communication has developed over time. Discuss this development by referring to the different mass communication cultures as they developed over time. (4) The following four mass communication cultures were dominant during a cer...