BUS 1750
Western Michigan University
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BUS 1750 EXAM 3 STUDY GUIDE
- Exam (elaborations) • 39 pages • 2022
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EXAM #3 STUDY GUIDE ( CH. 13, 16,17,18) 
Module 7 - Chapter 13 
Lecture [reading]:- 
LO1 - Define marketing, and apply the marketing concept to both for-profit and nonprofit organizations. 
Word-of-mouth promotion is 
 one of the most effective ways to increase the positive perception of a company’s goods. 
 This occurs when an existing customer share her experience with a potential customer. 
 This experience can also be simulated in advertising. When you see a commercial where the c...
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