BA 2663

Review Questions 1. In about 100 words, discuss issues that arise when processing small payments (under $10) for online transactions. Be sure to include a discussion of possible solutions to any problems you identify. Answer: Mobile telephone carriers are currently the most widely used small payments services. Buyers make their purchases using their mobile phones and the charges appear on the buyers’ monthly mobile phone bill. The use of this micropayment system has been held back by th...

Review Questions 1. Write a paragraph in which you outline the differences between “shared hosting” and “dedicated hosting.” Answer: Shared hosting means that the client’s Web site is on a server that hosts other Web sites simultaneously and is operated by the service provider at its location. With dedicated hosting, the service provider makes a Web server available to the client, but the client does not share the server with other clients of the service provider. In both shared...

Review Questions 1. Briefly define the term marketing mix and distinguish it from the term marketing strategy. Answer: Most companies use the term marketing mix to describe the combination of elements that they use to achieve their goals for selling and promoting their products and services. When a company decides which elements it will use, it calls that particular marketing mix its marketing strategy. 2. In one or two paragraphs, explain how the Internet helps marketers deal with the i...

1 Any business that uses the Web becomes an international business instantly.  True (True Answer )  False 2 Businesses that operate on the Web must comply with the same laws and regulations that govern the operations of all businesses.  True (True Answer )  False 3 In the physical world, geographic boundaries rarely coincide with legal and cultural boundaries.  True  False (True Answer ) 4 Physical boundaries are a convenient and effective way to announce the endi...

he promotion element of the marketing mix includes any means of spreading the word about the product.  True (True Answer )  False 2 In the context of the four Ps of marketing, the issue of place is the need to have products or services available in many different locations.  True (True Answer )  False 3 The price element of the marketing mix is a company's cost of producing a product.  True  False (True Answer ) 4 Media selection can be critical for an online-onl...

1 An important characteristic of purchasing, logistics, and support activities is flexibility.  True (True Answer )  False 2 A purchasing or logistics strategy that works this year may not work next year.  True (True Answer )  False 3 The network purchasing model has one hierarchically structured firm negotiating purchase terms with several similarly structured supplier firms, playing each supplier against the others.  True  False (True Answer ) 4 Large companies u...

INTEGRATIVE CASE STUDY NOMURA’S INTEGRATION OF LEHMAN BROTHERS’ ASSETS IN ASIA AND EUROPE OVERVIEW In September 2008, Lehman Brothers went bankrupt. Lehman’s assets in Asia and Europe were purchased by Nomura for the bargain price of $200 million. Founded in 1925, Nomura is the oldest and largest securities brokerage and investment banking firm in Japan. Although Nomura had operated in 30 countries prior to the Lehman deal in 2008, it had always been known as a significant but still ...