MG 495

MG 495 Homework Unit 1 JetBlue CEO Learns to Pivot as Airline’s Strategy Evolves From WSJ.com I found an article about the airline JetBlue. The current CEO, Robin Hayes took over 18 months ago, and has taken the company in a different direction. In its 16 years of existence, JetBlue has been known as an airline that offers cheap flights, and treats all customers as equals. In April, Mr. Hayes attempted to buy smaller San Francisco-based airline Virgin America Inc. with the goal of increa...

MG 495 Discussion Week 1 1. Why has strategic management become so important to today's corporations? According to the textbook, strategic management is a set of managerial decisions and actions that help determine the long-term performance of an organization (Wheelan, Hunger, Hoffman, & Bamford, 2010, p. 4). It has become important to today’s corporations because there is a need to focus on long-term high performance, specifically the ability to sustain high performance over a long per...