MKT 421 (MKT421)

MKT 421 FINAL EXAM FALL JUNE 2018 is best defined as the process of continuously obtaining information on events happening outside a company to recognize and interpret possible trends that affect marketing. Relationship marketing Digital marketing Customer relationship management Environmental scanning A is often referred to as a business firm. government agency nonprofit organization publicly owned organization for-profit organization The refers to the seven stages a company goes th...

MKT 421 Final Exam exam questions and answers

1.__________ is best defined as the process of continuously obtaining information on events happening outside a company to recognize and interpret possible trends that affect marketing. Relationship marketing Digital marketing Customer relationship management Environmental scanning 2.A __________ is often referred to as a business firm. government agency nonprofit organization publicly owned organization for-profit organization 3.The __________ refers to the seven stages a company goe...

MKT 421 Final Exam 2 Questions and Answers 1) According to the text, marketing means: A. Selling. B. Much more than selling & advertising. C. Producing & selling. D. Advertising. 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles & what kinds they will make, is: A. A production activity. B. One of the universal functions of innovation. C. An example of the micro-macro dilemma. D. A part of marke...

According to the text, marketing means: A. Selling. B. Much more than selling & advertising. C. Producing & selling. D. Advertising. 2) Predicting what types of bicycles different customers will want & deciding which of these customers the business will try to satisfy are activities a firm should do as part of A. A command economy. B. Production. C. Marketing. D. Making goods or performing services. 3) Which of the following statements best describes the modern view of ma...

Predicting what types of bicycles different customers will want and deciding which of these customers business will try to satisfy are activities a firm should do as part of A. A command economy. B. Making goods or performing services. C. Marketing. D. Production. 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: A. A production activity. B. A part of marketing. C. An exampl...

1) According to the text, marketing means: A. Advertising. B. Much more than selling & advertising. C. Selling. D. Producing & selling. 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles & what kinds they will make, is: A. A part of marketing. B. One of the universal functions of innovation. C. A production activity. D. An example of the micro-macro dilemma. 3) Which of ...

) BigFizzCo.,a manufacturerofcola-flavored drinks, wants to add packaged fruit juices to its existing product line.BigFizzmustmake somedecisions regardingpackagingand brandingof thefruit juices. These decisions would fall underwhich variableof the marketingmix? 2)Predictingwhat typesofbicycles different customers will wantand decidingwhich of these customers the business will tryto satisfyare activitiesa firmshould do as partof 3)ForTesla,a newfirmthat makes anelectric sportscar,esti...