- Study guides, Class notes & Summaries

A repeatable, criteria-based rule that finds matching prospects and applies actions to them : Automation Rule Allow Pardot to run automations around custom or default objects in your CRM that are not default objects to Pardot : Custom Object Use to track banner ad clicks, links to third-party sites and links on social media and to access files hosted outside of Pardo

Explain the purpose of the Prospect Lifecycle Report : Provides a visual representation of the organization's sales funnel monthover-month (tracking from visitors, to prospects, to marketing qualified leads [MQL], to sales qualified leads [SQL], to won deals). By reviewing the report, you will have an idea of how well your marketing and sales organizations are working together, as well as areas for improvement. Individual reports can be used to gauge the prospect's journey through th...

Active Prospects (Dashboard) : Top five most active prospects not assigned or marked as reviewed. Identified Companies (Dashboard) : Recent companies that have had interaction with the website. IP Security : the option for location activation when you access the application from a different computer and from an unrecognized location for the first time. What requires IP activation? : - Accessing Pardot through the web application 2 | P a g e - Accessing Pardot via the API - Single sig...

Which Salesforce field type is unsupported for syncing with Pardot? Number Picklist Lookup Formula : Lookup Which activity can be used to trigger an increase or decrease in a prospect's score? Choose 3 answers Clicking a link in the email Opening an email 2 | P a g e Unsubscribing from an email Forwarding an email Printing an email : Clicking a link in the email Opening an email Unsubscribing from an email How many times can one automation rule match an individual prospect? Y...

What are user role security limits? Select 3 Max number of records someone can delete Max number of prospects the person can export Max number of emails the person can send Max number of records someone can import Max number of prospects assigned : Max number of prospects the person can export Max number of emails the person can send Max number of records someone can import 2 | P a g e (Security limits are used to limit -Max number of emails the person can send -Max number of prospec...

T or F: in Pardot, an email address is necessary in order to become a prospect : True Anonymous Visitor : someone who has visited a page with your Pardot tracking code on it, but hasn't converted to a prospect yet Prospect : visitors who have an associated email address in Pardot Form Handler : connect pardot to your external forms so that you can send the relevant prospect info into pardot 2 | P a g e T or F: Form Handlers includes needing to ass code to a website to grab all data...

What report gives you insight into a prospect's score at each stage of their lifecycle? a) Prospect report b) Prospect score report c) Engagement & activity report d) Prospect lifecycle report : d) Prospect life-cycle report What is the difference between Pardot and Salesforce campaigns? a) Pardot campaigns track multiple prospect interactions and Salesforce campaigns can support only one interaction. b) Pardot campaigns contain prospect data like grade or score. Salesforce campaigns ...

A Pardot administrator wants to use progressive profiling to collect information on a prospect over time.What is the recommended Pardot asset to use? A. Third party form B. Pardot landing page without a form C. Pardot form D. Pardot form handler : C What should be enabled on a Pardot form if an Administrator wants to sign many people up on the same computer at a trade show booth? A. "Not you"? Link B. reCAPTCHA C. Kiosk/Data Entry Mode D. Progressive Profiling 2 | P a g e : C ...

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