Adv 318 - Study guides, Class notes & Summaries
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ADV 318J Exam 1 (Wilcox) 100% Correct Answers | Verified | Latest 2024 Version
- Exam (elaborations) • 25 pages • 2024
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ADV 318J Exam 1 (Wilcox) 100% Correct 
Answers | Verified | Latest 2024 Version
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ADV 318J DUDO Certification Exam Questions and CORRECT Answers
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T/F 
Consumer behavior is often straightforward and consistent - False 
What is consumer behavior? - all things related to how humans operate as consumers 
Consumer behavior is... - complex and varied due to many influences 
Successful IBP comes from understanding your... - potential consumers 
What are the perspectives of consumer behavior? - psychological 
sociocultural 
Psychological Perspective - approaches consumers as systematic decision makers who 
process information
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ADV 318J DUDO EXAM 1 | 100% Correct Answers | Verified | Latest 2024 Version
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What is the key challenge for advertising? - To effectively communicate the brand. 
True or false: Advertising can be a persuasive message about an idea; advertising isn't only about 
products? - True. Advertising can be for a product, service, person, etc. 
What do clients demand for advertising to be considered effective? - Clients demand that 
advertisements produce demonstrable results. Coolness alone is not a result. 
True or false: Advertisements have a single meaning? - False. Advertisem...
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ADV 318J DUDO EXAM 1 | 100% Correct Answers | Verified | Latest 2024 Version
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ADV 318J DUDO EXAM 1 | 100% Correct 
Answers | Verified | Latest 2024 Version
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ADV 318J EXAM 2 (Wilcox) ALREADY GRADED A+
- Exam (elaborations) • 35 pages • 2024
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ADV 318J EXAM 2 (Wilcox) ALREADY GRADED A+
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ADV 318J (Wilcox) Exam 3 2023 with latest update
- Exam (elaborations) • 19 pages • 2023
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Psychographics emphasizes correct answersactivities, interests, and opinions (AIOs) 
 
Psychographics created 1960 to give insight into correct answersconsumer motivation 
 
The AIO approach usually results in correct answerslifestyle segmentation 
 
Psychographics example for one product category correct answersPillsbury "What's Cookin" 
 
For more that one product category use correct answersVALS segments (Values and Lifestyles) 
 
VALS system developed by ? and marketed by ? correct answer...
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ADV 318J Exam 1 (Wilcox) 2023 with 100% correct answers
- Exam (elaborations) • 23 pages • 2023
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mobile marketing correct answersthe new world of advertising and IBP; funnels consumers to retail sites and online shopping and purchasing 
 
advertising correct answers-a communications process/identified source using paid media to reach a selected audience with a persuasive message 
Criteria: 
-paid for 
-delivered via mass media 
-attempting persuasion 
*does not include PSAs (noncommercial) 
 
Integrated Brand Promotion correct answersprocess of using a wide range of promotional tools that w...
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ADV 318J Exam 4 (Wilcox) | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 23 pages • 2024
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ADV 318J Exam 4 (Wilcox) | 
Questions and Correct Solutions | 
Latest Update 2024/2025 | Graded 
A+ 
ad campaign - Answer --a series of at least 3 ads 
Criteria: 
-strong idea 
-reinforces/supports the central theme/concept 
-each ad can stand on its own merits 
good ad concept criteria - Answer -Criteria: 
-meets overall advertising objectives 
-follows the positioning strategy 
-stops readers/viewers 
-rewards readers/viewers 
headline styles - Answer -types: 
-states a benefit-indirect; for t...
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ADV 318J Exam 1 (Wilcox) | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 29 pages • 2024
- Available in package deal
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ADV 318J Exam 1 (Wilcox) | 
Questions and Correct Solutions | 
Latest Update 2024/2025 | Graded 
A+ 
mobile marketing - Answer -the new world of advertising and IBP; 
funnels consumers to retail sites and online shopping and purchasing 
advertising - Answer --a communications process/identified source 
using paid media to reach a selected audience with a persuasive 
message 
Criteria: 
-paid for 
-delivered via mass media 
-attempting persuasion 
*does not include PSAs (noncommercial) 
Integrate...
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ADV 318J (Wilcox) Exam 3 | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 23 pages • 2024
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ADV 318J (Wilcox) Exam 3 | 
Questions and Correct Solutions | 
Latest Update 2024/2025 | Graded 
A+ 
Psychographics emphasizes - Answer -activities, interests, and opinions 
(AIOs) 
Psychographics created 1960 to give insight into - Answer -consumer 
motivation 
The AIO approach usually results in - Answer -lifestyle segmentation 
Psychographics example for one product category - Answer -Pillsbury 
"What's Cookin" 
For more that one product category use - Answer -VALS segments 
(Values and Li...
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