Adv 318j Study guides, Class notes & Summaries
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ADV 318J EXAM 2 (Wilcox) ALREADY GRADED A+
- Exam (elaborations) • 35 pages • 2024
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ADV 318J EXAM 2 (Wilcox) ALREADY GRADED A+
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ADV 318J DUDO EXAM 1 | 100% Correct Answers | Verified | Latest 2024 Version
- Exam (elaborations) • 9 pages • 2024
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What is the key challenge for advertising? - To effectively communicate the brand. 
True or false: Advertising can be a persuasive message about an idea; advertising isn't only about 
products? - True. Advertising can be for a product, service, person, etc. 
What do clients demand for advertising to be considered effective? - Clients demand that 
advertisements produce demonstrable results. Coolness alone is not a result. 
True or false: Advertisements have a single meaning? - False. Advertisem...
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ADV 318J- exam 1 test, ADV 318J Exam 1 (Wilcox) 2023 with 100% correct answers
- Exam (elaborations) • 27 pages • 2023
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the research studies presented in class supported the general notion that cigarette advertising: correct answerswas important to brand preference and was not related to overall increases in consumption 
 
most people in the US say they like advertising because correct answersadvertising is fun, it helps them with product information, it supports the media they use 
 
advertising has been proven of manipulating consumers by "inventing desires" for products they wouldn't want or need otherwise ...
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ADV 318J DUDO EXAM 1 | 100% Correct Answers | Verified | Latest 2024 Version
- Exam (elaborations) • 9 pages • 2024
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ADV 318J DUDO EXAM 1 | 100% Correct 
Answers | Verified | Latest 2024 Version
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ADV 318J EXAM 1 (Wilcox) | INCLUDES 4 LECTURES, TEXTBOOK (Ch. 1, 3, 4, 18), HISTORY OF ADVERTISING VIDEO, CIGARETTE ADVERTISING VIDEO| PASSED!!
- Exam (elaborations) • 34 pages • 2024
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ADV 318J EXAM 1 (Wilcox) | INCLUDES 4 LECTURES, TEXTBOOK (Ch. 1, 3, 4, 18), HISTORY OF ADVERTISING VIDEO, CIGARETTE ADVERTISING VIDEO| PASSED!!
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ADV 318J EXAM 1 (Wilcox) | INCLUDES 4 LECTURES, TEXTBOOK (Ch. 1, 3, 4, 18), HISTORY OF ADVERTISING VIDEO, CIGARETTE ADVERTISING VIDEO| PASSED!!
- Exam (elaborations) • 74 pages • 2024
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ADV 318J EXAM 1 (Wilcox) | INCLUDES 4 LECTURES, TEXTBOOK (Ch. 1, 3, 4, 18), HISTORY OF ADVERTISING VIDEO, CIGARETTE ADVERTISING VIDEO| PASSED!!
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ADV 318J Exam 1 (Wilcox) | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 29 pages • 2024
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ADV 318J Exam 1 (Wilcox) | 
Questions and Correct Solutions | 
Latest Update 2024/2025 | Graded 
A+ 
mobile marketing - Answer -the new world of advertising and IBP; 
funnels consumers to retail sites and online shopping and purchasing 
advertising - Answer --a communications process/identified source 
using paid media to reach a selected audience with a persuasive 
message 
Criteria: 
-paid for 
-delivered via mass media 
-attempting persuasion 
*does not include PSAs (noncommercial) 
Integrate...
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ADV 318J (Wilcox) Exam 3 | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 23 pages • 2024
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ADV 318J (Wilcox) Exam 3 | 
Questions and Correct Solutions | 
Latest Update 2024/2025 | Graded 
A+ 
Psychographics emphasizes - Answer -activities, interests, and opinions 
(AIOs) 
Psychographics created 1960 to give insight into - Answer -consumer 
motivation 
The AIO approach usually results in - Answer -lifestyle segmentation 
Psychographics example for one product category - Answer -Pillsbury 
"What's Cookin" 
For more that one product category use - Answer -VALS segments 
(Values and Li...
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ADV 318J Exam 4 (Wilcox) | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 23 pages • 2024
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ADV 318J Exam 4 (Wilcox) | 
Questions and Correct Solutions | 
Latest Update 2024/2025 | Graded 
A+ 
ad campaign - Answer --a series of at least 3 ads 
Criteria: 
-strong idea 
-reinforces/supports the central theme/concept 
-each ad can stand on its own merits 
good ad concept criteria - Answer -Criteria: 
-meets overall advertising objectives 
-follows the positioning strategy 
-stops readers/viewers 
-rewards readers/viewers 
headline styles - Answer -types: 
-states a benefit-indirect; for t...
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ADV 318J EXAM 2 (Wilcox) ALREADY GRADED A+
- Exam (elaborations) • 16 pages • 2024
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ADV 318J EXAM 2 (Wilcox) ALREADY GRADED A+
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