Bcg matrix - Study guides, Class notes & Summaries
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BPL Practice Exam Questions with Correct Answers
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BPL Practice Exam Questions with Correct Answers 
A Cash Cow, in the BCG framework, refers to a business that has 
 
A. high market growth and relatively high market share. 
B. relatively low market share and low market growth. 
C. relatively low market share and high market growth. 
D. low market growth and relatively high market share. - Answer-D. low market growth and relatively high market share. 
 
In managing the corporate portfolio, the BCG matrix would suggest that 
 
A. Dogs should be i...
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MGT 103 Midterm (Bates) questions and answers 100% correct
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MGT 103 Midterm (Bates) questions and answers 100% correct 
marketing 
interpret the needs and wants of customers, communicate solutions, facilitate change, decision making is messy and may not be "right" answer 
 
 
 
sales era 
1930s-1970s 
 
 
 
production era 
1850-1930s 
 
 
 
marketing concept era 
1950s-2000s 
 
 
 
customer relationship era 
1980s-present 
 
 
 
marketing concept 
identifies needs and wants of the customer and provides it to them better than the competition can 
 
 
 
...
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ARE 112 Final Exam | 100% Correct Answers | Verified | Latest 2024 Version
- Exam (elaborations) • 42 pages • 2024
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Internal and external analysis is found in: 
a. BCG Growth-Share Matrix 
b. MECE 
c. Balance Scorecard 
d. ERP and CRM analysis 
e. SWOT - e. SWOT 
One the ways (term(s) or word(s) Mintzberg described the world of a manager was (were): 
a. linear 
b. two of the answers are correct 
c. all three answers are correct 
d. typology 
e. myths - b. two of the answers are correct -- typology and myths 
One of the barriers to successful emotional intelligence discussed in class was: 
a. increased amounts...
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ARE 112 FINAL EXAM 2024 WITH 100% CORRECT ANSWERS
- Exam (elaborations) • 42 pages • 2024
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Internal and external analysis is found in: 
 
a. BCG Growth-Share Matrix 
b. MECE 
c. Balance Scorecard 
d. ERP and CRM analysis 
e. SWOT Answer - e. SWOT 
 
One the ways (term(s) or word(s) Mintzberg described the world of a manager was (were): 
 
a. linear 
b. two of the answers are correct 
c. all three answers are correct 
d. typology 
e. myths Answer - b. two of the answers are correct -- typology and myths 
 
One of the barriers to successful emotional intelligence discussed in class was:...
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Marketing 201 (Swenson @ BYU) - FINAL EXAM with Questions Solved 100% Correct
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Chapter 1 - Answer Marketing Strategy 
What is marketing? - Answer The exchange that creates and delivers value for customers at a 
profit 
Star (BCG Matrix) - Answer High growth and high market share 
Cash Cows (BCG Matrix) - Answer High market share but low growth
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ARE 112 Final Exam 2024 Questions and Answers 100% Correct
- Exam (elaborations) • 28 pages • 2024
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ARE 112 Final Exam 2024 Questions and Answers 100% CorrectARE 112 Final Exam 2024 Questions and Answers 100% CorrectARE 112 Final Exam 2024 Questions and Answers 100% CorrectARE 112 Final Exam 2024 Questions and Answers 100% Correct 
 
Internal and external analysis is found in: 
 
a. BCG Growth-Share Matrix 
b. MECE 
c. Balance Scorecard 
d. ERP and CRM analysis 
e. SWOT - ANSWER-e. SWOT 
 
One the ways (term(s) or word(s) Mintzberg described the world of a manager was (were): 
 
a. linear 
b. ...
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ARE 112 Final Exam UPDATED Exam Questions and CORRECT Answers
- Exam (elaborations) • 40 pages • 2024
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ARE 112 Final Exam UPDATED Exam 
Questions and CORRECT Answers 
Internal and external analysis is found in: 
a. BCG Growth-Share Matrix 
b. MECE 
c. Balance Scorecard 
d. ERP and CRM analysis 
e. SWOT - CORRECT ANSWER- e. SWOT
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MKTG 3340 EXAM 1 QUESTIONS WITH 100 % CORRECT ANSWERS | VERIFIED
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BCG Growth-Share Matrix: cash cow - Answer-- cash cow: profitable products, generate more cash 
than needed, slow sales growth; high relative market share & low market growth rate 
BCG Growth-Share Matrix: dog - Answer-- dog: cost disadvantage, markets not growing; low relative 
market share & low market growth rate 
BCG Growth-Share Matrix: question mark - Answer-- question mark: rapid growth, poor profit 
margins, enormous demand for cash; low relative market share & high market growth rate 
B...
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MGT103 Questions and Answers
- Exam (elaborations) • 21 pages • 2024
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In the BCG matrix, are businesses that have a very small share of a market that is 
not expected to grow. 
A. dogs 
B. stars 
C. cash cows 
D. questions marks 
~ A 
___________________is the determination of alternative courses of action to be 
taken if an intended plan of action is unexpectedly disrupted or rendered 
inappropriate. 
A. Contingency planning 
B. Crisis management 
C. Goal setting 
D. Forecast 
~ A 
________________are developed for activities that recur regularly over a peri...
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BCOR 350 Quizzes (exam 1) with complete verified solutions(GUARANTEED SUCCESS).
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1. What does a company do to start the strategic planning process? 
-Define its overall purpose and mission 
 
 
 
2. Mission statements should be defined in terms of satisfying basic customer needs. In other words, they should be __________. 
-Market oriented 
 
 
 
 
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3. After defining its mission, the next step in strategic planning is to __________. 
- Set company objec...
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