Bu422 - Study guides, Class notes & Summaries

Define marketing research - The process of defining a marketing problem, systematically gathering, analyzing, reporting information and recommending actions to improve an organizations marketing activities Where does the information used to make marketing decisions come from? - The environment What are the 4 systems of the marketing information system (MIS)? - -Decision support system (processes and databases for aiding decisions) -Internal report system (info from internal reports) -Mar...

Define marketing research - The process of defining a marketing problem, systematically gathering, analyzing, reporting information and recommending actions to improve an organizations marketing activities Where does the information used to make marketing decisions come from? - The environment What are the 4 systems of the marketing information system (MIS)? - -Decision support system (processes and databases for aiding decisions) -Internal report system (info from internal reports) -Mar...