Buad 307 - Study guides, Class notes & Summaries

USC BUAD 307 Final Verified Questions And Answers

USC BUAD 307 Final Questions And Answers With Verified Updates Three Dimensions of a Product ANS Augmented, Core, Branded Difference between services and tangible goods ANS Intangibility, Inseparability, Heterogeneity, Perishable 4 Elements of a Successful CSM Program ANS Offering, Funding Mechanism, Employee Management, System Support Differentiate between Product Width and Depth ANS Breadth: Number of product lines offered by a firm Depth: Number of categories within a product, ...

BUAD 307 Midterm Questions And Answers 2024/2025 Updates

USC BUAD 307 Midterm 1 Questions And Answers With Real Tests What are the seven building blocks of marketing? ANS corporate image, positioning, product, distribution, promotion, price, marketing information systems What are Marketing information systems? ANS system to collect, analyze, report take action on information from marketplace What is Corporate image? ANS image of organization, division, or individual; need to create, protect, enhance this image What is Positioning? ANS lo...

USC BUAD 307 Lars Perner Midterm Questions And Answers Rated A+ 5 things that marketing does ANS Create, capture, communicate, deliver, exchange Exchanging Value ANS Customer provides the seller compensation in return for getting the product or service What must happen for a deal to go through? ANS Both sides must value what they get more than what they give up Marketing as an exchange ANS Marketing usually involves an exchange between buyers and sellers or between other parties ...

BUAD 307 Contagious Study Guide Questions And Answers What are some challenges that exist for new restaurants? What did Howard Wein spread the word about the Barclay Prime Steakhouse? ANS - There are a large number of competitors in the market. 25% fail within the first 6 months - 60% fail within three years - Expenses are too high (food being served to the labor that goes preparing the dishes and serving it) - There's an awareness problem (not enough resources to spend on marketing and ...

BUAD 307 Contagious Questions And Answers With Latest Solutions What did Apple decide to do with respect to the logo on its PowerBook laptop? ANS - Dilemma between putting Apple logo facing user when laptop is closed or facing people around user when laptop opened - Decided to do the latter to preserve public brand What does "social proof" involve? ANS - The tendency of people to observe the behavior of those around them to make their own decisions - Ex. fashion trends, filled ...

BUAD 307 Final Exam Questions Lars Perner Questions And Answers A movie theater offers "matinee" movie showing on weekdays between 2:00-6:00 p.m. priced at $6.50 rather than the regular price of $11.75 charged at other times. This represents: ANS Implicit price discrimination. An infomercial suggests that the convection oven being hyped would likely sell for close to $350 in retail stores but that they are "not even charging $275." This message is likely intended to: ANS Provid...

BUAD 307 Final Exam Questions And Answers With Latest Quiz Three Components of a Product ANS Core Customer Value (Solves a problem or need), Actual Product (Physical Attributes), Associated Services (Non-Physical Attributes) The Seven "P's" of Marketing ANS 1. Product Elements 2. Price 3. Promotion / Education 4. Place and Time 5. Processes and Systems 6. People 7. Physical Environment 4 Consumer Products ANS Specialty Products (Strong Preferences), Shopping Products (Co...

BUAD 307 Final Exam Questions With Correct Answers Actual Product vs Services - answerActual Product: - brand name - packaging quality level - features Services: - support - warranty Types of products - answer- Convenience products - Shopping products - Specialty products - unsought products Convenience products - answer- Buy frequently & immediately - Low priced - Many purchase locations - Includes: Staple goods Impulse goods Emergency goods Shopping products - answer- Buy l...