Buad 332 final exam - Study guides, Class notes & Summaries

BUAD 332 FINAL EXAM Questions and Answers Latest Updates 2024 TOP RATED A+.

definition: Connecting directly with carefully targeted individual customers to both obtain immediate response and cultivate lasting customer relationships - Correct Answer Direct Marketing What is the fastest growing form of marketing? - Correct Answer Direct marketing -10% of U.S. economy is generated by direct marketing sales What are the forms of direct marketing? - Correct Answer -Direct-mail -Catalog -Telemarketing -mobile phone marketing Definition : Direct marketing throu...

The world is shrinking rapidly with the advent of faster (BLANK), (BLANK), and (BLANK). correct answers communications transportation financial flows International trade is (BLANK) and makes up (BLANK) of the U.S. GDP. correct answers booming 25% Global competition is (BLANK). correct answers intensifying Higher (BLANK) come with globalization. correct answers risks Major International Marketing Decisions correct answers 1) looking at the global marketing environment 2) deci...

Direct marketing - Answer connecting directly with carefully targeted individual consumers WHY?: to obtain an immediate response and cultivate lasting customer relationships direct mail marketing - Answer LARGEST DIRECT MARKETING MEDIUM involves an offer, announcement, reminder, or other item to a person at a particular address -personalized -newer digital forms -effective -often perceived as "junk mail' catalog marketing - Answer direct marketing through print, video, or digital cata...

BUAD 332 MOON EXAM 2 CERTIFICATION QUESTIONS WITH ALL CORRECT ANSWERS GRADED A+ Marketing Intermediaries - Answer-help the company promote, sell, and distribute its products to final buyers -resellers (amazon) -physical distribution firms (fedex) -marketing services agencies (Tombras) -financial intermediaries (TVA credit union) Customers - Answer-five types of markets that purchase a company's good sand services 1. consumer markets 2. business markets 3. reseller markets 4. gove...

BUAD 332 EXAM 1 TEST BANK QUESTIONS WITH ALL CORRECT ANSWERS what is a macro environment? - Answer-- Larger societal forces that affect the microenvironment - to understand the changing market opportunities Who are actors in the microenvironment? - Answer-the company, suppliers, marketing intermediaries, customers, competitors, and publics who are market intermediaries? - Answer-help the company to promote, sell, and distribute its goods to final buyers What are the 5 types of market...

direct marketing - ️️connecting directly with carefully targeted individual consumers WHY?: to obtain an immediate response and cultivate lasting customer relationships direct mail marketing - ️️LARGEST DIRECT MARKETING MEDIUM involves an offer, announcement, reminder, or other item to a person at a particular address -personalized -newer digital forms -effective -often perceived as "junk mail' catalog marketing - ️️direct marketing through print, video, or digi...

The world is shrinking rapidly with the advent of faster (BLANK), (BLANK), and (BLANK). - ️️communications transportation financial flows International trade is (BLANK) and makes up (BLANK) of the U.S. GDP. - ️️booming 25% Global competition is (BLANK). - ️️intensifying Higher (BLANK) come with globalization. - ️️risks Major International Marketing Decisions - ️️1) looking at the global marketing environment 2) deciding whether to go international 3) deciding...

Example of Marketing in Action - Answer JDA, combining direct mail with personalized URL's cost JDA $60,000 but yielded high response rate and $13 million in sales Catalog creates - Answer emotional affection Telephone marketing is a big part of - Answer direct marketing Direct Marketing Example - Answer Case Study: Sweet Truth Dental (Omni-Channel)... pay to be the first website to come up on someone's page Where is direct marketing heading - Answer Prism advertisement and measure dolla...