Competitor analys - Study guides, Class notes & Summaries

MGT 491-CH02-The External Environment: Opportunities, Threats, Industry Competition, and Competitor Analysis- Testbank

MGT 491-CH02-The External Environment: Opportunities, Threats, Industry Competition, and Competitor Analysis- Testbank

Competitor Analysis - Keep it Real Failure to spot competitors in your business plan may be a wake-up call to potential investors that either:- you haven't done enough research; you haven't acknowledged the competition you face; or that really the market isn't large enough to support any competition. you are not getting to find anyone to take a position in your business if the latter is true. It is far better if you acknowledge the real strengths and weaknesses of your closest ...

MGT 491-CH02-The External Environment: Opportunities, Threats, Industry Competition, and Competitor Analysis- Testbank

1. Explain how having strong competitors can benefit a company 2. Is being a market follower a good competitive strategy? Discuss the advantages or disadvantages of being a market follower and the factors to consider when pursuing this strategy. 3. Discuss the need to understand competitors as well as customers through competitor analysis. 4. List three firms you are familiar with and give a distinctive competence for each firm. 5. Research ‘blue ocean strategy’ and d...

Propeller brewing company market and competitor analysis