Google adwords - Study guides, Class notes & Summaries

Google Analytics Certification Exam Questions With Verified Answers. Digital analytics is: a) the analysis of quantitative data from your business b) a process of continual improvement of the online experience c) the analysis of qualitative data from your business d) the analysis of data from your business and the competition e) all of these answers are correct - answere) all of these answers are correct "Digital analytics" is the analysis of qualitative and (a) ___________________ dat...

Google_Adwords_Exam_Questions and Answers ADWORDS ACCOUNT LIMIT ▪ 10,000 campaigns (includes active and paused) ▪ 20,000 ad groups per campaign ▪ 20,000 ad group targeting items per ad group (such as keywords, placements, audience lists & product targets) ▪ 300 display ads per ad group (includes image ads) ▪ 50 text ads per ad group ▪ 4 million active or paused ads per account ▪ 5 million ad group targeting items per account (such as keywords, placements, audience ...

Digital analytics is: a) the analysis of quantitative data from your business b) a process of continual improvement of the online experience c) the analysis of qualitative data from your business d) the analysis of data from your business and the competition e) all of these answers are correct - e) all of these answers are correct "Digital analytics" is the analysis of qualitative and (a) ___________________ data from your business and the competition to drive a (b) ___________________...

What are the 3 recommended view for each property to protect your data? (3) - 1) Unfiltered View 2) Master View 3) Test View Examples of other types of views (3) - 1) region 2) tablet 3) smart phone What is a destination goal? - A page on your website that users see when they complete an action on your site, like a Thank You page. If you are setting up a goal for an app, what would you set up rather than a destination goal? - A screen view goal What is an event goal? - A convers...

organic search - correct answer advertisements placed on search results that appear in response to user queries, excluding advertisements paid search - correct answer advertisements places on search results pages through google AdWords Search Engine Marketing (SEM) - correct answer gaining website visits & visibility through search activity Search Engine Optimization (SEO) - correct answer creating & managing website & associated content to increase the likelihood that search en...

Custom Reports will NOT let you do what? a. Use multiple dimensions together in the same report b. Pair metrics and dimensions of different scopes c. Create a report with Custom Metrics d. Use a Custom Dimension as a primary dimension - c Which of these can join offline business systems data with online data collected by Google Analytics? a. AdWords Linking b. User ID c. Data import d. Goal tracking - C. Data Import Which of these would prevent data from appearing in a Cust...

Auto-tagging is used to collect data from which kinds of traffic? A. Website referral traffic B. Search engine traffic other than Google C. Social media traffic D. AdWords Campaign traffic - correct answer D. AdWords Campaign traffic Which report indicates the last page users viewed before leaving your website? A. All Pages report B. Landing Pages report C. Exit Pages report D. Pages report - correct answer C. Exit Pages report What is a "secondary dimension" in Google Analytics?...

Social Media Exam Questions and Answers All Correct How much of the buyer's journey is digital? - Answer-67% Fill in the blank: "Facebook Ads is great for targeting based on _______, while Google AdWords targets based on your audience's ________. - Answer-Interests; intent In what stage of the buyer's journey would an advertisement for a free trial of your product be most appropriate? - Answer-Decision stage True or false? It's always better to target your ads towards as broad a...

organic search - correct answer advertisements placed on search results that appear in response to user queries, excluding advertisements paid search - correct answer advertisements places on search results pages through google AdWords Search Engine Marketing (SEM) - correct answer gaining website visits & visibility through search activity Search Engine Optimization (SEO) - correct answer creating & managing website & associated content to increase the likelihood that search en...

What are the three most popular forms of video content? - Answer - Comedy - Music - News Annotation - Answer A comment or instruction added as text on a Youtube video (phased out in 2017) Three things captions do - Answer - labels a scene - identifies a location or person - narrates dialogue onscreen Types of captions - Answer open and closed Embedding - Answer Taking video from an online video provider and posting it elsewhere on the web Google AdWords - Answer Google's search adver...