Influencer marketing - Study guides, Class notes & Summaries
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Research Proposal Academic Competences Marketing
- Essay • 15 pages • 2024
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This research proposal has been written for the course Academic Competences Marketing in which the subject was social/digital marketing. The proposal has a focus on the difference in using a micro influencer marketing strategy vs using a macro influencer on the brand attitudes with several moderators affecting this main-effect between the Independent Variable and Dependent Variable.
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Social Media Certification (ADD) Exam Questions With Verified And Updated Solutions.
- Exam (elaborations) • 17 pages • 2024
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Social Media Certification (ADD) Exam 
Questions With Verified And Updated 
Solutions. 
If a company posts 16 pieces of educational, informative, or entertaining content and four pieces 
of promotional content in one month, what rule is being followed? 
A. the rule of thirds 
B. the 80-20 rule 
C. the rule of balance 
D. the 50-50 rule - answerB. the 80-20 rule 
If a bicycle company creates and shares a blog post about the best mountain biking trails in 
America, what form of marketing is being ...
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mnm3710 ASSIGNMENT 4 SEMESTER 1 2024 Considering the strategic significance of the positioning step in marketing, particularly brand management, critically evaluate how Jam & Daisies could apply approaches to brand positioning of its establishment. Provi
- Essay • 14 pages • 2024
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mnm3710 ASSIGNMENT 4 SEMESTER 1 2024 
 
Considering the strategic significance of the positioning step in marketing, particularly brand management, critically evaluate how Jam & Daisies could apply approaches to brand positioning of its establishment. Provide practical application to support your analysis. (14 marks for practical application to the case study, 1 mark per point) (14) 
 
Read the Momentum case study and then answer the following question. 
Explain the different types of brand loy...
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Social Media Certification test study ALL SOLUTION 2024 EDITION GUARANTEED GRADE A+
- Exam (elaborations) • 14 pages • 2024
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If a company posts 16 pieces of educational, informative, or entertaining content and four pieces of promotional content in one month, what rule is being followed? 
A. the rule of thirds 
B. the 80-20 rule 
C. the rule of balance 
D. the 50-50 rule 
B. the 80-20 rule 
If a bicycle company creates and shares a blog post about the best mountain biking trails in America, what form of marketing is being used? 
A. PPC advertising 
B. web optimization 
C. content marketing 
D. outbound marketing 
C. c...
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ISC 491 Mastery Exam || very Flawless.
- Exam (elaborations) • 8 pages • 2024
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Tai Pei Objectives correct answers [ALL AMONG 18-25 years olds by March 31st, 2018] 
To generate loyalty for Tai Pei Single Serve Entrees in 30% 
To increase awareness of Tai Pei Single Serve Entrees by 75% 
To increase audience engagement by 60% 
To increase trial of Tai Pei Single Serve Entrees by 30% 
 
Tai Pei Strategies correct answers Introduce a CSR program 
Create a personalized direct marketing campaign 
Launch an influencer campaign 
Implement in-store activation 
Create a larger socia...
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MARK 3000 Test 2 UGA McManus Questions and Answers | Latest Update | 2024/2025 | Already Passed
- Exam (elaborations) • 27 pages • 2024
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MARK 3000 Test 2 UGA McManus 
Questions and Answers | Latest Update | 
 
2024/2025 | Already Passed 
 
What is the goal of a marketing plan? 
 To outline strategies for achieving business objectives. 
 
How does product differentiation benefit a business? 
 It helps the product stand out from competitors. 
 
Why is market research important for new products? 
 It identifies consumer needs and market gaps. 
 
What does brand equity refer to? 
 The value of a brand based on consumer perception. 
 ...
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ADV 318J Exam 1 (Wilcox) | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 29 pages • 2024
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ADV 318J Exam 1 (Wilcox) | 
Questions and Correct Solutions | 
Latest Update 2024/2025 | Graded 
A+ 
mobile marketing - Answer -the new world of advertising and IBP; 
funnels consumers to retail sites and online shopping and purchasing 
advertising - Answer --a communications process/identified source 
using paid media to reach a selected audience with a persuasive 
message 
Criteria: 
-paid for 
-delivered via mass media 
-attempting persuasion 
*does not include PSAs (noncommercial) 
Integrate...
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Comm 307 Final Exam || with 100% Errorless Answers.
- Exam (elaborations) • 16 pages • 2024
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self actualizing needs correct answers societies become more affluent, basic needs and psychological needs are met 
people want products that represent their values 
brands attempt to align themselves with those values 
 
people increasingly have self actualizing needs 
 
word of mouth correct answers social influence and persuasion is far more effective than advertising 
 
two ways to companies and brands take advantage of social transmission correct answers influencer marketing 
create share...
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MARK 3000 Final Ch 17, 18, 19, 15, 8 – McManus | Latest Update | 2024/2025 | 100% Verified
- Exam (elaborations) • 37 pages • 2024
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MARK 3000 Final Ch 17, 18, 19, 15, 8 – 
McManus | Latest Update | 2024/2025 | 
 
100% Verified 
 
What is the role of digital marketing in today’s business environment? 
 To utilize online platforms to reach and engage with customers effectively. 
 
How does content marketing contribute to customer engagement? 
 By providing valuable and relevant information that attracts and retains customers. 
 
What is the importance of brand loyalty programs? 
 To reward repeat customers and encourage on...
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Business Marketing Samenvatting Arteveldehogeschool - Lacour Isabelle
- Summary • 94 pages • 2023
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Samenvatting van alle 10 de hoofdstukken van business marketing. 
 
1. Introduction in the field of B2B Marketing 
 
2. Difference between B2B and B2C Marketing 
 
3. Characteristics of B2B Marketing 
 
4. Strategic value of Procurement 
 
5. Tactical Procurement process 
 
6. Operational purchase process 
 
7. Content Marketing 
 
8. Omni channel approach in B2B marketing 
 
9. Digital Transformation 
 
10. Content Marketing 
 
12. Data analytics. Use of Big Data Marketing 
 
13. Account-based ...
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