Mejo 137 ad exam - Study guides, Class notes & Summaries

MEJO 137 Ad UPDATED Actual Exam Questions and CORRECT Answers Creative Brief - CORRECT ANSWER- A document used by creative professionals and agencies to develop creative deliverables: visual design, copy, advertising, web sites, etc. The document is usually developed by the requestor and approved by the creative team of designers, writers, and project managers. Purpose of a creative brief - CORRECT ANSWER- A map that guides its target audience - the creative team - on how to best rea...

MEJO 137--AD Exam 1

MEJO 137--AD Exam 1

MEJO 137--AD Exam 1

MEJO 137 PR Exam UNC (2023/2024) Rated A+ characteristics of PR -deliberate -planned -performance reflects policies -public interest -two way communication -management of competition/conflicts -operating on intangibles define PR the management of mutually influential relationships within a web of relationships comprised of stakeholders and organizations PR vs Advertising both- publicity tactics, rely on mass media to distribute content pr- little content control, free media sources, advocates,...

MEJO 137 ad Exam Questions With Correct Answers Factors of marketing (4 Ps) - answerProduct What you are providing Price Money you ask for product Place Stores, distribution channel Promotion Advertising, PR, personal selling, corporate communications, direct marketing communications Information processing theory AIDA model - answerModel of how individuals process info they are exposed to in order The linear of "transportation" model which is based on a logical and rational process...

MEJO 137 Ad Exam Questions With Correct Answers Creative Brief - answerA document used by creative professionals and agencies to develop creative deliverables: visual design, copy, advertising, web sites, etc. The document is usually developed by the requestor and approved by the creative team of designers, writers, and project managers. Purpose of a creative brief - answerA map that guides its target audience - the creative team - on how to best reach the campaign's stated goals. Outlin...

MEJO 341 Final Exam | Questions and Answers (Complete Solutions) Which of the following statements best reflects the ruling of the Supreme Court in Sorrell v. IMS Health Inc., 564 U.S. 552 (2011)? A. Government regulation of advertising may target messages contrary to its own views. B. Government regulation of advertising may not engage in content-based, viewpoint discrimination. C. Government regulation of advertising may not target messages it disfavored. D. Government regulation of adverti...