Adv 318 - Study guides, Class notes & Summaries

ad campaign correct answers-a series of at least 3 ads Criteria: -strong idea -reinforces/supports the central theme/concept -each ad can stand on its own merits good ad concept criteria correct answersCriteria: -meets overall advertising objectives -follows the positioning strategy -stops readers/viewers -rewards readers/viewers headline styles correct answerstypes: -states a benefit -indirect; for the involved reader -question/challenge -news-oriented subhead correct answe...

What is the key challenge for advertising? - To effectively communicate the brand. True or false: Advertising can be a persuasive message about an idea; advertising isn't only about products? - True. Advertising can be for a product, service, person, etc. What do clients demand for advertising to be considered effective? - Clients demand that advertisements produce demonstrable results. Coolness alone is not a result. True or false: Advertisements have a single meaning? - False. Advertis...

Mass media are not dead, but_____________ - they are being SUPPLEMENTED and SUPPORTED by all sorts of new ways to reach consumers. The lines between information, entertainment, networking and commercial messages are________ - blurring No matter how much technology changes.....________ - it's still all about the brand! And there is a simple truth, _____________ - a brand that does not meet our needs will not succeed, no matter how much advertising Advertising is: - a paid, mass-mediate...

ADV 318J Exam 1 (Wilcox) 100% Correct Answers | Verified | Latest 2024 Version the research studies presented in class supported the general notion that cigarette advertising: - was important to brand preference and was not related to overall increases in consumption most people in the US say they like advertising because - advertising is fun, it helps them with product information, it supports the media they use advertising has been proven of manipulating consumers by "inventing desi...

the research studies presented in class supported the general notion that cigarette advertising: - was important to brand preference and was not related to overall increases in consumption most people in the US say they like advertising because - advertising is fun, it helps them with product information, it supports the media they use advertising has been proven of manipulating consumers by "inventing desires" for products they wouldn't want or need otherwise - false advertising stimul...

ADV 318J Exam 2 (Wilcox) | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+ American Advertising Federation (AAF) - Answer -maintains the "Advertising Code of American Business" Advertising Code of American Business - Answer --truth -responsibility -taste and decency American Association of Advertising - Answer --maintains a "Standard of Practices" -the "4 A's" The National Advertising Division (NAD) [of Better Business Bureaus] - Answer --investigates di...

ADV 318J: Exam 4 (Wilcox) | Questions and Verified Solutions | Latest Update 2024/2025 | Graded A+ advertising plan - Answer -a plan that specifies the thinking and tasks needed to conceive and implement an effective advertising effort advertising response function - Answer -a mathematical relationship based on marginal analysis that associates dollars spent on advertising and sales generated; sometimes used to help establish an advertising budget brand awareness - Answer -an indicator...

ADV 318J EXAM 2 (Wilcox) ALREADY GRADED A+

ADV 318J EXAM 1 (Wilcox) | INCLUDES 4 LECTURES, TEXTBOOK (Ch. 1, 3, 4, 18), HISTORY OF ADVERTISING VIDEO, CIGARETTE ADVERTISING VIDEO| PASSED!!

ADV 318J EXAM 1 (Wilcox) | INCLUDES 4 LECTURES, TEXTBOOK (Ch. 1, 3, 4, 18), HISTORY OF ADVERTISING VIDEO, CIGARETTE ADVERTISING VIDEO| PASSED!!