Adv 318j Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Adv 318j? On this page you'll find 100 study documents about Adv 318j.
Page 3 out of 100 results
Sort by
-
ADV 318J Test 1 Questions | 100% Correct Answers | Verified | Latest 2024 Version
- Exam (elaborations) • 5 pages • 2024
-
- $7.99
- + learn more
ADV 318J Test 1 Questions | 100% Correct 
Answers | Verified | Latest 2024 Version
-
ADV 318J Exam 1 (Wilcox) 100% Correct Answers | Verified | Latest 2024 Version
- Exam (elaborations) • 25 pages • 2024
-
- $10.62
- + learn more
ADV 318J Exam 1 (Wilcox) 100% Correct 
Answers | Verified | Latest 2024 Version 
the research studies presented in class supported the general notion that cigarette advertising: - was 
important to brand preference and was not related to overall increases in consumption 
 
most people in the US say they like advertising because - advertising is fun, it helps them with 
product information, it supports the media they use 
 
advertising has been proven of manipulating consumers by "inventing desi...
-
ADV 318J Exam 2 (Wilcox) | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 17 pages • 2024
- Available in package deal
-
- $11.99
- + learn more
ADV 318J Exam 2 (Wilcox) | 
Questions and Correct Solutions | 
Latest Update 2024/2025 | Graded 
A+ 
American Advertising Federation (AAF) - Answer -maintains the 
"Advertising Code of American Business" 
Advertising Code of American Business - Answer --truth 
-responsibility 
-taste and decency 
American Association of Advertising - Answer --maintains a "Standard of 
Practices" 
-the "4 A's" 
The National Advertising Division (NAD) [of Better Business Bureaus] - 
Answer --investigates di...
-
ADV 318J (Wilcox) Exam 3 2023 with latest update
- Exam (elaborations) • 19 pages • 2023
-
Available in package deal
-
- $15.99
- + learn more
Psychographics emphasizes correct answersactivities, interests, and opinions (AIOs) 
 
Psychographics created 1960 to give insight into correct answersconsumer motivation 
 
The AIO approach usually results in correct answerslifestyle segmentation 
 
Psychographics example for one product category correct answersPillsbury "What's Cookin" 
 
For more that one product category use correct answersVALS segments (Values and Lifestyles) 
 
VALS system developed by ? and marketed by ? correct answer...
-
ADV 318J Exam 1 (Wilcox) 2023 with 100% correct answers
- Exam (elaborations) • 23 pages • 2023
-
Available in package deal
-
- $15.99
- + learn more
mobile marketing correct answersthe new world of advertising and IBP; funnels consumers to retail sites and online shopping and purchasing 
 
advertising correct answers-a communications process/identified source using paid media to reach a selected audience with a persuasive message 
Criteria: 
-paid for 
-delivered via mass media 
-attempting persuasion 
*does not include PSAs (noncommercial) 
 
Integrated Brand Promotion correct answersprocess of using a wide range of promotional tools that w...
Get paid weekly? You can!
-
ADV 318J: Exam 4 (Wilcox) | Questions and Verified Solutions | Latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 16 pages • 2024
- Available in package deal
-
- $11.99
- + learn more
ADV 318J: Exam 4 (Wilcox) | 
Questions and Verified Solutions | 
Latest Update 2024/2025 | Graded 
A+ 
advertising plan - Answer -a plan that specifies the thinking and tasks 
needed to conceive and implement an effective advertising effort 
advertising response function - Answer -a mathematical relationship 
based on marginal analysis that associates dollars spent on advertising 
and sales generated; sometimes used to help establish an advertising 
budget 
brand awareness - Answer -an indicator...
-
ADV 318J Exam 1 (Wilcox) 100% Correct Answers | Verified | Latest 2024 Version
- Exam (elaborations) • 25 pages • 2024
-
- $10.99
- + learn more
the research studies presented in class supported the general notion that cigarette advertising: - was 
important to brand preference and was not related to overall increases in consumption 
most people in the US say they like advertising because - advertising is fun, it helps them with 
product information, it supports the media they use 
advertising has been proven of manipulating consumers by "inventing desires" for products they 
wouldn't want or need otherwise - false 
advertising stimul...
-
ADV 318J Exam 4 (Wilcox) 2023 with 100% correct answers
- Exam (elaborations) • 19 pages • 2023
-
Available in package deal
-
- $15.99
- + learn more
ad campaign correct answers-a series of at least 3 ads 
Criteria: 
-strong idea 
-reinforces/supports the central theme/concept 
-each ad can stand on its own merits 
 
good ad concept criteria correct answersCriteria: 
-meets overall advertising objectives 
-follows the positioning strategy 
-stops readers/viewers 
-rewards readers/viewers 
 
headline styles correct answerstypes: 
-states a benefit 
-indirect; for the involved reader 
-question/challenge 
-news-oriented 
 
subhead correct answe...
-
ADV 318J UPDATED Exam Questions and CORRECT Answers
- Exam (elaborations) • 18 pages • 2024
- Available in package deal
-
- $8.99
- + learn more
Mass media are not dead, but_____________ - they are being SUPPLEMENTED and 
SUPPORTED by all sorts of new ways to reach consumers. 
The lines between information, entertainment, networking and commercial messages 
are________ - blurring 
No matter how much technology changes.....________ - it's still all about the brand! 
And there is a simple truth, _____________ - a brand that does not meet our needs will 
not succeed, no matter how much advertising 
Advertising is: - a paid, mass-mediate...
-
ADV 318J Wilcox Exam 1 - Chapter 4 | Questions and Correct Solutions | Latest update 2024/2025 | Graded A+
- Exam (elaborations) • 16 pages • 2024
- Available in package deal
-
- $11.99
- + learn more
ADV 318J Wilcox Exam 1 - Chapter 
4 | Questions and Correct Solutions | 
Latest update 2024/2025 | Graded 
A+ 
Pros of advertising - Answer -1) Advertising informs 
2) The economic effects of advertising lower the cost of products 
3) Advertising addresses a wide variety of basic human needs 
4) Advertising only reflects society's priorities 
5) Advertisers are showing much more sensitivity 
6) Advertising is a source of fulfillment and liberation7) Advertising is Democratic art 
8) Advertising...
That summary you just bought made someone very happy. Also get paid weekly? Sell your study resources on Stuvia! Discover all about earning on Stuvia