Cannibalization - Study guides, Class notes & Summaries

CMKG CPCM Exams 2024 final for actual exam D. Cannibalization - CORRECT ANSWER-A Retailer introduces a new item in Category A that causes Category B buyers to switch their purchases from Category A to Category B. What is this an example of? A. Brand extension B. Incremental contribution C. Product Line extension D. Cannibalization True (space planning) - CORRECT ANSWER-True or false? When you're completing an assortment and space planning project, it's best to import the item lev...

Two- Level Concept Field Maint.: repair and return for immediate use (tactical, operator/crew, field mechanics) Sustainment Maint.: repair and return to supply system (installation, depot, contractor activities) Maintenance Expenditure Limit (MEL) Total acceptable one time cost to repair and end item to a fully serviceable condition (ensures economic effectiveness) - essentially totals the item Shop Stock vs. Bench Stock Stop Stock - small on hand quantity for more expensive items (i.e. al...

What is HubSpot and what does HubSpot do? correct answers HubSpot is an all-in-one software platform paired with on-going, personalized support that allows you to effectively and efficiently execute inbound marketing strategies. Specifically, the software empowers marketers to attract new visitors to their website and social media presence, convert these visitors into leads, nurture these leads with personalized content, convert these into closed sales and continue to delight these customers aft...

For a hotel, the ____________ is the room price available to the general public with no restrictions or limitations. a. CONUS rate b. Negotiated rate c. Floor rate d. BAR rate e. Premium rate - ANSWER-d. BAR Rate (best available rate or retail rate) Because of the cyclical demand characteristic of most hotels and the perishability of the hotel product (rooms), the emphasis of revenue management focuses on __________. a. inventory management b. human resource management c. cost management d. ...

Accounting - The system of recording, reporting, and summarizing past financial information and transactions. Accounts Receivable Turnover (AR Turnover) - An activity ratio found by credit sales divided by accounts receivable. Activity Ratios - A category of ratios that measure how well a company uses its assets to generate sales or cash, showing the firm's operational efficiency and profitability. Additional Funds Needed (AFN) - Another name for the discretionary financing needed or exte...

CMKG CPCM study guide exam GradedA 2024 A. Market shares. Through a compilation of banners in the data. - CORRECT ANSWER-Which of the following analytics is NOT available in retailer POS data? A. Market shares. Through a compilation of banners in the data. B. All of these analytics are available in retailer POS data. C. Trends. Through time variations available in the data. D. Sales and profit analysis. Through total store, aisle, department, brand, and segment. E. Shopper insights. T...

When is controlled exchange by field and sustainment levels of maintenance authorized? - (1) It is the only means of providing an FMC end item or weapon system to a supported unit within the time frame indicated by the issue priority designator on the maintenance request. (2) Approved by the first O-5 commander of the owning equipment or sustainment maintenance commander. What is the definition of Battle Damage Assessment and Repair? - A wartime procedure to rapidly return disabled equipme...

Capital Budgeting Process - ANSWER-Identifying & evaluating firm capital projects where cash flow to the firm will be received over a period longer than 1 year Categories of Capital Budgeting Projects - ANSWER-1. Replacement Projects to Maintain the Business: made without detailed analysis, should existing operations continue 2. Replacement projects for cost reduction: should you replace obsolete equipment, fairly detailed analysis 3. Expansion projects: complex analysis, require expli...

BA 303 exam 2 psu Questions and Answers three steps in developing successful marketing plan - Correct Answer ️️ -1) develop clear understanding of customers 2) develop a product and marketing mix that is sensitive to the desire and needs of customers 3) develop positioning strategy that differentiates product from competitive alternatives target marketing - Correct Answer ️️ -process of choosing a market segment in order to concentrate marketing effort (selecting of the segment an...

CFA Level 1 - Corporate Finance Question and answers 100% correct 2024 Capital Budgeting process - correct answer identifying and evaluating capital projects....projects where the cash flow to the firm will be received over a period longer than a year. Capital Budgeting Steps - correct answer 1) idea generation 2) analyzing project proposals 3) create the firm-wide capital budget 4) monitoring decisions and conducing a post-audti Cap Budgeting Principals - correct answer 1) decisions ...