Iab stuvia - Study guides, Class notes & Summaries

AAS - ANSWERSAverage Active Sessions: the average number of streams of one minute or more that are active within a time period Ad Exchange - ANSWERSA sales channel between publishers and ad networks that can also provide aggregated inventory to advertisers. They provide a technology platform that facilitates automated auction-based pricing and buying in real-time. (Excludes technology platforms that exclusively provide tools than enable direct media buying and selling between participants) ...

Contextual Targeting - ANSWER-targeting based on content/context of the sit/platform Example of contextual targeting - ANSWER-Reaching sports lovers on the sports section of a news site behavioral targeting - ANSWER-targeting online ads to consumers based on their web searching behavior What are the 6 targeting categories - ANSWER-context interest based demo geo technographic campaign criteria what is the standard IAB campaign cancellation clause for any guaranteed deal - ANSWER...

while possessing skills and knowledge of digital media is important, what is the maker of a true digital sales professional - ANSWER-applying the knowledge to serve clients What must sales people align their recommendations with - ANSWER-client objectives and 3rd party research prospecting for new clients, understand their client needs, making intelligent media recommendations, and negotiating the specifics of an order all are attributes of what - ANSWER-successful digital media seller ...

Tags - ANSWERScode that advertiser provides to publisher that calls the advertisers' server in order to. deliver a specific ad creative Pixles - ANSWERSa 1x1 dot embedded on a webpage which can be referenced by a third party server to track activity; used to collect data for website and ad delivery analytics such as registration, conversions, and targeting Assets - ANSWERScreative design, logos, images, or text provided by the advertiser Pacing - ANSWERSrefers to the process of ensurin...

1st Party Data - ANSWER-Data that is collected from or about users of a website or service with which the users interact directly and is owned by the publisher or controller of the website and/or service. An EXAMPLE of 1st Party Data collection would be a credit card company that collects and then anonymizes data from their own customers about purchase trends and personal preferences. For MultiView, our 1st Party Data would include Buyers Guide analytics, NewsBrief analytics, and Programma...

AAS - ANSWERSAverage Active Sessions: the average number of streams of one minute or more that are active within a time period Ad Exchange - ANSWERSA sales channel between publishers and ad networks that can also provide aggregated inventory to advertisers. They provide a technology platform that facilitates automated auction-based pricing and buying in real-time. (Excludes technology platforms that exclusively provide tools than enable direct media buying and selling between participants) ...

DSP - ANSWERSDemand Side Platform: Tech interface that provides centralized and aggregated media buying from multiple sources including ad exchanges, ad networks, and sell side platforms SSP - ANSWERSSeller Side Platform: Tech used by publishers to sell inventory, optimize pricing/yield and audience for a pool of potential advertisers Exchange - ANSWERSAn online marketplace platform that facilitates automated auction-based pricing and RTB Ad Network - ANSWERSA sales channel for pubs and...

Contextual Targeting - ANSWERStargeting based on content/context of the sit/platform Example of contextual targeting - ANSWERSReaching sports lovers on the sports section of a news site behavioral targeting - ANSWERStargeting online ads to consumers based on their web searching behavior What are the 6 targeting categories - ANSWERScontext interest based demo geo technographic campaign criteria what is the standard IAB campaign cancellation clause for any guaranteed deal - ANSWER...

Agency - ANSWERSAn organization that, on behalf of clients, plans marketing and advertising campaigns, drafts and produces advertisements, and places advertisements in the media. Advertiser - ANSWERSThe company paying for the advertisement. Ad impressions - ANSWERSThe count of ads which are served to a user. These can be requested by the user's browser (referred to as pulled ads) or they can be pushed, such as e-mailed ads. Ad Ops - ANSWERSThe team/function that is responsible for traf...

Tags - ANSWERScode that advertiser provides to publisher that calls the advertisers' server in order to. deliver a specific ad creative Pixles - ANSWERSa 1x1 dot embedded on a webpage which can be referenced by a third party server to track activity; used to collect data for website and ad delivery analytics such as registration, conversions, and targeting Assets - ANSWERScreative design, logos, images, or text provided by the advertiser Pacing - ANSWERSrefers to the process of ensurin...