Mejo Study guides, Class notes & Summaries

MEJO 141 Final Exam Questions and Answers 100% Pass What decision model are you following if you first consult your "gut feeling" on a situation? Bok's Model 1. Consult conscience 2. Seek advice on alternatives 3. Public discussion with those involved. Briefly describe in your own words what an ethical dilemma is compared to a right-vs-wrong issue. An ethical dilemma involves a situation with two equally right or equally wrong answers that cannot both be chosen. An ethical dilemma requires...

MEJO 141 Final Exam Review 2023 with complete solution

MEJO 341 FINAL EXAM

MEJO 101 Exam #1 Questions and Answers Latest update What is journalism? - Answer ️️ -Journalism is the activity of of gathering, assessing, creating, and presenting news and information What act as gatekeepers in digital journalism? - Answer ️️ -Algorithms What are the seven major news values? - Answer ️️ -Prominence, magnitude, timeliness, proximity and impact, conflict, oddity, emotional impact/human interest What is engaged journalism? - Answer ️️ -Journalists knowing ...

MEJO 137 ad exam 2024 with complete solution Factors of marketing (4 Ps) - Answer ️️ -Product What you are providing Price Money you ask for product Place Stores, distribution channel Promotion Advertising, PR, personal selling, corporate communications, direct marketing communications Information processing theory AIDA model - Answer ️️ -Model of how individuals process info they are exposed to in order The linear of "transportation" model which is based on a logical and ra...

MEJO 341 FINAL

MEJO 341 Final B

Journalism 2.0: Colonial Era Journalism Thomas Paine Party News Organs - political Journalism 2.0: Yellow Journalism Era Penny Newspaper Hearst & Pulitzer Journalism 2.0: Post World War II - non party but media mogul owned - impartial brokers - advertising based - appeal to largest audience - shaped US middle class - trusted & independent Journalism 2.0: Post WWII Journalism - professionalized - guardians of democracy - gatekeepers for american society Journalism ...

Constitutional Sources of IP In 1790, Congress adopted copyright and patent laws to encourage authors to create new work. Federal law is nation's only copyright statute. "The Congress shall have the power ... to promote the Progress of Science and useful Arts, by securing for limited Times to Authors and Inventors the exclusive Right to their respective Writings and Discoveries." Gives constitutional protection for copyright, patent and trademark and applies time limits on the length o...

MEJO 101 Final Exam 2023 with complete solution